Decoding Advertisements
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Decoding Advertisements
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Author : Judith Williamson
language : en
Publisher: Marion Boyars Publishers
Release Date : 1978
Decoding Advertisements written by Judith Williamson and has been published by Marion Boyars Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seemnecessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisementsis an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Cultureand Deadline at Dawn: Film Criticism 1980-1990.
Decoding Advertisements
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Author : Judith Williamson
language : en
Publisher:
Release Date : 1994
Decoding Advertisements written by Judith Williamson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Advertising categories.
How To Read A Film
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Author : James Monaco
language : en
Publisher: New York : Oxford University Press
Release Date : 1981
How To Read A Film written by James Monaco and has been published by New York : Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Performing Arts categories.
Now thoroughly revised and updated, the book discusses recent breakthroughs in media technology, including such exciting advances as video discs and cassettes, two-way television, satellites, cable and much more.
Deceptive Discourse In Advertising
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Author : Stephanie Helmer
language : en
Publisher: GRIN Verlag
Release Date : 2005-07-10
Deceptive Discourse In Advertising written by Stephanie Helmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-10 with Literary Collections categories.
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Media Information Australia
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Author :
language : en
Publisher:
Release Date : 1984
Media Information Australia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication categories.
Culture And The Ad
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Author : William M. O'Barr
language : en
Publisher: Westview Press
Release Date : 1994-06-21
Culture And The Ad written by William M. O'Barr and has been published by Westview Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-21 with Business & Economics categories.
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
Why It Sells
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Author : Marcel Danesi
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2007-09-21
Why It Sells written by Marcel Danesi and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-21 with Business & Economics categories.
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Deciphering Radio Commercials
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Author : Adam Wojtaszek
language : en
Publisher:
Release Date : 2002
Deciphering Radio Commercials written by Adam Wojtaszek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Polish language categories.
Visual Messages
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Author : David M. Considine
language : en
Publisher: Libraries Unlimited
Release Date : 1999-04-15
Visual Messages written by David M. Considine and has been published by Libraries Unlimited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-15 with Education categories.
Connect the curriculum of the classroom with the curriculum of the living room! This new edition of Considine and Haley's pioneering work helps you institute and maintain a viable program in visual (or media) literacy. Fascinating background information on the visual literacy movement is followed by dozens of effective strategies and classroom activities that are ready to implement, plus lists of resources for further exploration. The activities span the curriculum and teach your students the critical-viewing and media literacy skills they need in our media-oriented world. All activities are coded by grade level and curriculum area. This is a vital resource for an emerging area of study.
The History Of Advertising Language
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Author : Sabine Gieszinger
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2001
The History Of Advertising Language written by Sabine Gieszinger and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.