Deceptive Advertising
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Deceptive Advertising
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Author : Jef Richards
language : en
Publisher: Routledge
Release Date : 2013-12-16
Deceptive Advertising written by Jef Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Cognitive And Behavioral Effects Of Deceptive Advertising
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Author : Jerry Corrie Olson
language : en
Publisher:
Release Date : 1976
Cognitive And Behavioral Effects Of Deceptive Advertising written by Jerry Corrie Olson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Consumers categories.
Misleading Advertising Everybody S Business
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Author : Tom W. Ryan
language : en
Publisher:
Release Date : 1974
Misleading Advertising Everybody S Business written by Tom W. Ryan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Advertising categories.
Deceptive Advertising
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Author : Jef I. Richards
language : en
Publisher: Routledge
Release Date : 1990
Deceptive Advertising written by Jef I. Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Deception In The Marketplace
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Author : David M. Boush
language : en
Publisher: Routledge
Release Date : 2015-12-22
Deception In The Marketplace written by David M. Boush and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Business & Economics categories.
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
International Journal Of Advertising
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Author :
language : en
Publisher:
Release Date : 1990
International Journal Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Advertising categories.
Dictionary Of Marketing And Advertising
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Author : Jerry M. Rosenberg
language : en
Publisher:
Release Date : 1995-03-02
Dictionary Of Marketing And Advertising written by Jerry M. Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-02 with Business & Economics categories.
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry’s most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts—widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations—definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
Report On Erroneous Misleading Or Deceptive Advertising Practices Fiscal Year 1976
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Author : United States. Veterans Administration
language : en
Publisher:
Release Date : 1976
Report On Erroneous Misleading Or Deceptive Advertising Practices Fiscal Year 1976 written by United States. Veterans Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Veterans categories.
Journal Of Public Policy Marketing Jpp M
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Author :
language : en
Publisher:
Release Date : 2008
Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Advertisers Guide To Marketing
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Author :
language : en
Publisher:
Release Date : 1954
Advertisers Guide To Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with categories.