Customer Visits

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Customer Visits Building A Better Market Focus

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Author : Edward F. McQuarrie
language : en
Publisher: Routledge
Release Date : 2014-12-18

Customer Visits Building A Better Market Focus written by Edward F. McQuarrie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

Customer Visits

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Author : Edward F. McQuarrie
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998-04-02

Customer Visits written by Edward F. McQuarrie and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-04-02 with Business & Economics categories.

The Second Edition of Customer Visits offers a complete guide to all aspects of planning and executing a programme of visits to customers by individual managers and cross-functional teams. Features new to this edition include: expanded coverage of ad hoc results; more examples of good and bad procedures; expanded section on how to analyze visit data; expanded coverage of kinds of questions to be asked of customers; and better integration with other market research tools. Customer Visits offers a wealth of specific advice, and shows how customer visits can assist new product development and the improvement of customer satisfaction.

Customer Behavior

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Author : Jagdish N. Sheth
language : en
Publisher: South Western Educational Publishing
Release Date : 1999

Customer Behavior written by Jagdish N. Sheth and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.

Regulating Home Based Businesses In The Twenty First Century

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Author : Charles Wunder
language : en
Publisher:
Release Date : 2000

Regulating Home Based Businesses In The Twenty First Century written by Charles Wunder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Architecture categories.

Technological advances, particularly the ubiquitous home computer, make it imperative to re-examine and update antiquated zoning provisions that limit or prohibit work at home. Charles Wunder examines both the content and impact of existing regulations and finds most of them to be neither sensible, useful, nor enforceable. He suggests a new framework for organizing home-based business regulations and an attitude toward implementation and enforcement that encourages entrepreneurship, creativity, and individual expression while still protecting neighborhood residential character.

Connecting To Customers

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Author : Harry M. Brelsford
language : en
Publisher:
Release Date : 2002

Connecting To Customers written by Harry M. Brelsford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Enterprises are increasingly becoming virtual corporations. They need to empower their employees, integrate with business partners, and interact electronically with their customers. This book describes the Microsoft solution for Internet business, which enables enterprises to connect with customers, increase operational efficiencies, and compete more effectively in the global Internet economy. The book covers what "Internet business" means, its business rationale, the Microsoft solution, and technical information a decision-maker needs to know to consider implementing the Microsoft solution.

Liberalization Of The Postal And Delivery Sector

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Author : Michael A. Crew
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006

Liberalization Of The Postal And Delivery Sector written by Michael A. Crew and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Recent and forthcoming changes in the regulation of postal and delivery services throughout the world will have a major impact on this important sector. The contributors to this timely book, a combination of academics and industry insiders, address the trends toward privatization and competition and illuminate the evolving economics of the sector.

Introduction To Marketing

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Author :
language : en
Publisher:
Release Date : 2004

Introduction To Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.

Customer Loyalty How To Earn It How To Keep It Cloth Edition

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Author : Jill Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 1995-09-06

Customer Loyalty How To Earn It How To Keep It Cloth Edition written by Jill Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-06 with Business & Economics categories.

In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product without hesitation, forcing many businesses to spend more and more money to attract new customers. To maintain a dependable clientele and curtail the expense of wooing new customers, businesses must go beyond their usual concerns with customer satisfaction and take steps to ensure greater loyalty.

Apics The Performance Advantage

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Author :
language : en
Publisher:
Release Date : 1994

Apics The Performance Advantage written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Industrial management categories.

Sessional Papers

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Author : Great Britain. Parliament. House of Commons
language : en
Publisher:
Release Date : 1976

Sessional Papers written by Great Britain. Parliament. House of Commons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Great Britain categories.