Customer Relationship Marketing

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Customer Relationship Marketing

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Author : Merlin Stone
language : en
Publisher: Kogan Page Publishers
Release Date : 2000

Customer Relationship Marketing written by Merlin Stone and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.

Successful Customer Relationship Marketing

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Author : Bryan Foss
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Successful Customer Relationship Marketing written by Bryan Foss and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.

Relationship Marketing And Customer Relationship Management

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Author : Annekie Brink
language : en
Publisher: Juta and Company Ltd
Release Date : 2008

Relationship Marketing And Customer Relationship Management written by Annekie Brink and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Strategic Customer Management

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Author : Adrian Payne
language : en
Publisher: Cambridge University Press
Release Date : 2013-03-28

Strategic Customer Management written by Adrian Payne and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Business & Economics categories.

The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.

Customer Relationship Management

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Author :
language : en
Publisher: Bookboon
Release Date :

Customer Relationship Management written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Customer Relationship Marketing Viewpoints And Aspects About Crm

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Author : Tobias Riether
language : en
Publisher: GRIN Verlag
Release Date : 2005-11-02

Customer Relationship Marketing Viewpoints And Aspects About Crm written by Tobias Riether and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-02 with Business & Economics categories.

Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, language: English, abstract: The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.

The Importance Of Customer Relationship Management In Business Marketing

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Author : Robert Stolt
language : en
Publisher: GRIN Verlag
Release Date : 2010-12-15

The Importance Of Customer Relationship Management In Business Marketing written by Robert Stolt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.

Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision of their services over and above a strong customer orientation. Customer relationship management (CRM), as a part of strategic marketing, can be seen as the emerging management paradigm, with which companies seek to respond to these changing market conditions. Through the adoption of a CRM system, companies are able to collect and evaluate specific knowledge about their customers in a systematic way, hence primarily improving customer service and customer loyalty. Until recently, companies ignored the importance of this, which lead to a loss of customers and thus a decrease in profitability. Beyond that, the fact that companies neglect their customers is oftentimes intensified by a lack of appropriate equipment, tools or project management methods. Estimates by some market observers even state that nearly 70 - 80% of all CRM projects fail or do not attain the intended target. Nevertheless, CRM can be an effective and profitable cross-functional management tool for attaining a lasting exchange with customers across all their points of contact and access with a personalised treatment of the most beneficial customers in order to ascertain customer retention and the effectiveness of marketing initiatives. The adoption of an effective customer relationship management within the field of business-to-business (B2B) marketing is therefore essential, as companies have to be exceedingly responsive to individual customer preferences, equally requiring a differentiated sales approach in order to raise customer profitability. The objective of this paper is to provide a clear overview of the importance of customer relationship management. The coursework is divided into five chapters. Initially, the general theoretic foundations of customer relationship management are explained in chapter two. Thereafter, the specific advantages of adopting a CRM approach for business organisations will be outlined in chapter three. Chapter four describes a framework of CRM explaining the ideas and techniques within a business marketing context. Finally, in a retrospective analysis of the paper, the research findings will be analysed and an outlook of the future development of CRM in business marketing will be given.

Relationship Marketing

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Author : BISWAS, SUPRIYA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2014-08-14

Relationship Marketing written by BISWAS, SUPRIYA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-14 with Business & Economics categories.

The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.

Customer Relationship Management

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Author : Ed Peelen
language : en
Publisher: Pearson Education
Release Date : 2005

Customer Relationship Management written by Ed Peelen and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Table of Contents 1 Introduction 1 Pt. I Strategy and organisation of CRM 19 2 Customer-supplier relationships 21 3 CRM as an integral business strategy 47 4 The relationship-oriented organisation 65 Pt. II CRM marketing aspects 89 5 Customer knowledge 91 6 Communication and multichannels 117 7 The individualised customer proposition 141 8 The relationship policy 165 Pt. III Analytical CRM 183 9 Relationship data management 185 10 Data analyses and datamining 207 11 Segmentation and selections 221 12 Retention and cross-sell analyses 237 13 The effects of marketing activities 257 14 Reporting results 273 Pt. IV Operational CRM 289 15 Call centre management 291 16 Internet and the Website 315 17 Direct mail 343 Pt. V CRM systems and their implementation 361 18 CRM systems 363 19 Implementation of CRM systems 391 20 The future 413.

Customer Relationship Marketing Theoretical And Managerial Perspectives

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Author : Naresh K Malhotra
language : en
Publisher: World Scientific
Release Date : 2020-12-04

Customer Relationship Marketing Theoretical And Managerial Perspectives written by Naresh K Malhotra and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Business & Economics categories.

Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: