Creating Consumers

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Creating Consumers

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Author : Carolyn M. Goldstein
language : en
Publisher: Univ of North Carolina Press
Release Date : 2012

Creating Consumers written by Carolyn M. Goldstein and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in th

Research Handbook On Brand Co Creation

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Author : Markovic, Stefan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-03-10

Research Handbook On Brand Co Creation written by Markovic, Stefan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-10 with Business & Economics categories.

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Decoding Digital Consumer Behavior

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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date : 2024-05-30

Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.

Creating Alternative Futures

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Author : Hazel Henderson
language : en
Publisher: Cliffs Notes
Release Date : 1980

Creating Alternative Futures written by Hazel Henderson and has been published by Cliffs Notes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Economic development categories.

Quickbooks 2008

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Author : Bonnie Biafore
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-01-16

Quickbooks 2008 written by Bonnie Biafore and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-16 with Business & Economics categories.

Explains how to use QuickBooks to set-up and manage bookkeeping systems, track invoices, pay bills, manage payroll, generate reports, and determine job costs.

External Effects Of Greenwashing On The Brand Consequences For Consumers And The Market

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Author : Laeticia Sara
language : en
Publisher: GRIN Verlag
Release Date : 2023-10-30

External Effects Of Greenwashing On The Brand Consequences For Consumers And The Market written by Laeticia Sara and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-30 with Business & Economics categories.

Bachelor Thesis from the year 2023 in the subject Business economics - Business Ethics, Corporate Ethics, , language: English, abstract: The purpose of this bachelor's thesis is to investigate the external effects of greenwashing on the brand. It examines the phenomenon of greenwashing, focusing on analyzing how companies can adapt their communication and practices to meet customers' increasing expectations and needs. The impact of greenwashing on consumer trust in the brand and corporate sustainability efforts will be analyzed through a critical review of the current situation and real-world case studies. This thesis will consist of two parts, in addition to the introduction and conclusion. In the theoretical part of the work, different terms are defined from similar terms. In addition, the behavior of consumers is briefly discussed. It is vital to use two points of view: the companies and the consumers, especially the consumer protection organizations. The second main section discusses the external effects of greenwashing. In particular, the methodology, the current status, and the illustration of selected examples are discussed. This paper aims to filter out how greenwashing works and influences or attempts to influence consumers, and what are the market's reactions to this behavior. Key research questions are: How exactly do companies do greenwashing? Do companies abuse the trust of their customers to make profits? What are the consequences of greenwashing for consumers and the market?

The Alibaba Way Unleashing Grass Roots Entrepreneurship To Build The World S Most Innovative Internet Company

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Author : Ying Lowrey
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-02-12

The Alibaba Way Unleashing Grass Roots Entrepreneurship To Build The World S Most Innovative Internet Company written by Ying Lowrey and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-12 with Business & Economics categories.

The amazing e-commerce success story that provides a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the world’s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese—not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes readers inside this global giant of e-commerce and shows entrepreneurs how to build their own businesses from a grassroots vision to a world-class operation. Using Alibaba’s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows small business owners how to unleash their entrepreneurial spirit, realize their grassroots ambitions, and use technology-driven platforms to grow their companies across multiple markets. The Alibaba Way offers a proven way to survive and thrive. The first book-length case study of the Alibaba phenomenon Alibaba is receiving incredible positive coverage in the media—its IPO is likely to be the largest in the US and one of the largest in the world Dr. Lowry is an expert in Chinese economics with experience in American markets Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs.

Principles Of Political Economy With Some Of Their Applications To Social Philosophy

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Author : John Stuart Mill
language : en
Publisher:
Release Date : 1875

Principles Of Political Economy With Some Of Their Applications To Social Philosophy written by John Stuart Mill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1875 with Economics categories.

Principles Of Political Economy

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Author : John Stuart Mill
language : en
Publisher:
Release Date : 1900

Principles Of Political Economy written by John Stuart Mill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Economics categories.

Marketing

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Author : Gary Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2003-03

Marketing written by Gary Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03 with Business & Economics categories.

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.