Cosmetics Marketing

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Cosmetics Marketing

Cosmetics Marketing written by Lindsay Karchin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Business & Economics categories.

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem

Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-01 with Business & Economics categories.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.

Branded Beauty

Branded Beauty written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Product Marketing For Beauty Industry Retailers Manufacturers

Product Marketing For Beauty Industry Retailers Manufacturers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Cosmetics industry categories.

Product Marketing And Cosmetic Fragrance Retailing

Product Marketing And Cosmetic Fragrance Retailing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Cosmetics industry categories.

Includes section: Cosmetic & fragrance retailing, a "magazine-within-a-magazine."

Marketing

Marketing written by David P. Stone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.

Marketing Communications

Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.

Soap Cosmetics Chemical Specialties

Soap Cosmetics Chemical Specialties written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Cosmetics categories.

Marketing

Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.

Global Marketing Management

Global Marketing Management written by John A. Quelch and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.