Contemporary Selling
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Contemporary Selling
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Author : Mark W. Johnston
language : en
Publisher: Routledge
Release Date : 2016-02-19
Contemporary Selling written by Mark W. Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-19 with Business & Economics categories.
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Contemporary Selling
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Author : Mark W. Johnston
language : en
Publisher: Routledge
Release Date : 2013-08-15
Contemporary Selling written by Mark W. Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Contemporary Selling 5th Edition
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Author : Mark Johnston
language : en
Publisher:
Release Date : 2016
Contemporary Selling 5th Edition written by Mark Johnston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor's manual, PowerPoints, and other tools to provide additional support for students and instructors.
Contemporary Selling
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Author : E E Cummings
language : en
Publisher: Harcourt Brace College Publishers
Release Date : 1987-01-01
Contemporary Selling written by E E Cummings and has been published by Harcourt Brace College Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with categories.
Buying And Selling
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Author : Shanti Graheli
language : en
Publisher: BRILL
Release Date : 2019-02-11
Buying And Selling written by Shanti Graheli and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-11 with History categories.
Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.
Contemporary Selling
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Author : Richard Cummings
language : en
Publisher:
Release Date : 1979
Contemporary Selling written by Richard Cummings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Selling categories.
Sales Management
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Author : Bill Donaldson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Sales Management written by Bill Donaldson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it presents a wide range of topics such as ethical issues in sales, key account management, international sales, recruitment, and compensation and rewards. Sales Management is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. New to this Edition: - New chapters on Defining and Implementing Sales Strategies and Key Account Management - New case studies, vignettes, questions for reflection and statistics added throughout the text - An increased emphasis on the practical approaches to professional selling - Insightful interviews with sales professionals sharing their experience and insights at the end of some chapters
Sales Force Management
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Author : Mark W. Johnston
language : en
Publisher: Routledge
Release Date : 2016-04-14
Sales Force Management written by Mark W. Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Study Guide For Contemporary Business Tenth Edition By Boone Kurtz
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Author : Kathy J. Daruty
language : en
Publisher:
Release Date : 2002
Study Guide For Contemporary Business Tenth Edition By Boone Kurtz written by Kathy J. Daruty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business categories.
Jacaranda New Concepts In Commerce New South Wales Australian Curriculum 4e Learnon And Print
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Author : Stephen J. Chapman
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-29
Jacaranda New Concepts In Commerce New South Wales Australian Curriculum 4e Learnon And Print written by Stephen J. Chapman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Education categories.
Jacaranda New Concepts in Commerce NSW Australian curriculum, 4th Edition learnON & Print This combined print and digital title provides 100% coverage of the NSW Ac Commerce Syllabus (June 2019). The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers. The latest edition of Jacaranda New Concepts in Commerce include these key features: A fully revised fourth edition comprehensively covers the four core and seven option topics from the NSW Ac Commerce 7-10 Syllabus (June 2019), due to be implemented in Term 1 2020. All student worksheets are now included free in the student edition - no separate workbook purchase necessary! A rich bank of teacher support material including detailed Syllabus and teacher notes, additional activities, teacher an learning programs, and much more Now available on learnON, an immersive new eBook where everything is in one place for a dynamic and uninterrupted learning experience Teacher your class, your way, with trusted content, delivered consistently across all formats including learnON, eBookPLUS, iPad app, print and PDF