Contemporary Marketing Strategy
DOWNLOAD
Download Contemporary Marketing Strategy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Contemporary Marketing Strategy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Customer Relationship Management
DOWNLOAD
Author :
language : en
Publisher: Bookboon
Release Date :
Customer Relationship Management written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Strategy
DOWNLOAD
Author : Azhar Ul Haque Sario
language : en
Publisher: Independently Published
Release Date : 2023-06-18
Marketing Strategy written by Azhar Ul Haque Sario and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-18 with categories.
As the world advances, various marketing strategies have been developed to cater to the ever-growing market requirements. The need to keep up with the latest trends and innovation in marketing has become a must for businesses. This book, "Marketing Strategy," is a comprehensive guide that provides knowledge and practical application in marketing. The author has skilfully divided the book into eight sections, starting with an introduction to market research, product development, communication, branding, sales, and customer retention. The second section provides various case studies that give readers an in-depth analysis of how marketing strategies apply in different industries. The third section encompasses evaluation criteria such as content marketing, search engine optimisation (SEO), pay-per-click (PPC), social media marketing, print advertising, broadcast advertising, direct mail marketing, telemarketing, target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness. The fourth section is dedicated to creating marketing strategies for various professionals such as salespersons in the textile industry, loan officers for commercial banks, and the difference between content marketing and SEO, PPC, and SMM, print advertising versus broadcast advertising, and direct mail marketing versus telemarketing. Section five discusses the contemporary marketing strategies that are used in the market today, while section six talks about the social media platforms. Section seven provides insights into different marketing budget requirements for various businesses, such as eCommerce clothing stores, author websites, marketing managers, product managers, small business owners, digital marketers, and non-profit organisations. Finally, section eight dives into the marketing strategies used in different industries such as healthcare, real estate, hospitality, and education. The author has achieved specialisation in Google Digital Marketing & E-commerce.
Contemporary Marketing Mix For The Digital Era
DOWNLOAD
Author : Nik Tehrani
language : en
Publisher:
Release Date : 2008-10-02
Contemporary Marketing Mix For The Digital Era written by Nik Tehrani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-02 with Business & Economics categories.
Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the target markets all marketers need to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-Marketing and presents the relationship of e-Marketing to e-Business. The exponential growth of e-Commerce has changed the face of retail and service marketing. To remain competitive in the marketplace all marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components need to be looked into. Dr. Tehrani illustrates the 11 Ps required for a successful e-Marketing strategy. The 11 Ps of e-Marketing strategy are an expansion upon the main 4 Ps. The reader is adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps, explores the internal and external customers of all sellers, products both tangible and intangible that are offered by the sellers, the partnerships that help the sellers maintain a steady flow of products, and the pricing structure of e-Products. Making intangible products tangible, the methods required to push products, as well as the change of personalized services adapted to the Internet are covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-Business privacy issues and laws, as well as respect and maintenance of international protocols. This book is written for the marketing professionals, industry practitioners, academicians, and students alike so they may hone their marketing skills and keep up with the latest trends in the marketing filed. Dr. Tehrani addresses the changing marketing environment and the way to effectively change marketing strategies to meet the needs of conventional marketing by changing, and expanding marketing strategies.
Crm
DOWNLOAD
Author : Roger Joseph Baran
language : en
Publisher: Routledge
Release Date : 2013
Crm written by Roger Joseph Baran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Customer Relationship Management
DOWNLOAD
Author : Roger Joseph Baran
language : en
Publisher:
Release Date : 2016
Customer Relationship Management written by Roger Joseph Baran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Customer relations categories.
Contemporary Marketing Strategy
DOWNLOAD
Author : Rajagopal
language : en
Publisher: Springer
Release Date : 2019-02-01
Contemporary Marketing Strategy written by Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Contemporary Marketing Strategy In The Philippine Setting
DOWNLOAD
Author : Josiah Go
language : en
Publisher:
Release Date : 1992
Contemporary Marketing Strategy In The Philippine Setting written by Josiah Go and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
Contemporary Marketing Management Strategies And Practices
DOWNLOAD
Author : Prof Faheema Idrees Prof TM Kuthubudeen
language : en
Publisher:
Release Date : 2010-02-01
Contemporary Marketing Management Strategies And Practices written by Prof Faheema Idrees Prof TM Kuthubudeen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with categories.
In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers all aspects of marketing practices. Though the traditional marketing practices are still vibrant in the market, the contemporary marketing holds better scope in future. Online marketing is an area that is ready for more expansion of usage and extension of technology. The paradigm shift from traditional to modern marketing is a key factor based on three shifts namely, (i) Technological shift Growth from old to new technology, (Telemarketing to Email marketing), (ii) Conceptual shift Marketing to Integrated marketing, & (iii) Techno-conceptual database marketing which uses technology to conceptualize marketing. This book deals with contemporary practices in two categories namely ethical and unethical. There is a thin line of difference while detailing ethical and unethical practices. The subtle difference is often crossed with the help of creativity. Multi level marketing is considered as ethical in few countries and unethical in some other countries. Certain concepts overlap, and where staunch differentiation is so difficult such as Viral and Buzz marketing, though the same has been used in an interchangeable way.
The Essentials Of Contemporary Marketing
DOWNLOAD
Author : Mo Willan
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-08-05
The Essentials Of Contemporary Marketing written by Mo Willan and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-05 with Business & Economics categories.
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.
Contemporary Marketing Strategy
DOWNLOAD
Author : Rajagopal
language : en
Publisher: Palgrave Macmillan
Release Date : 2025-10-02
Contemporary Marketing Strategy written by Rajagopal and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-02 with Business & Economics categories.
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.