Connecting With Consumers
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The Connected Customer
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Author : Stefan H.K. Wuyts
language : en
Publisher: Routledge
Release Date : 2011-01-19
The Connected Customer written by Stefan H.K. Wuyts and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Psychology categories.
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Connecting With Consumers
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Author : Allan J. Kimmel
language : en
Publisher: OUP Oxford
Release Date : 2010-06-03
Connecting With Consumers written by Allan J. Kimmel and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-03 with Business & Economics categories.
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those who choose the first alternative.
Connected Consumer And The Future Of Financial Services
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Author : Patrick Molineux
language : en
Publisher: Lulu.com
Release Date : 2012-08-07
Connected Consumer And The Future Of Financial Services written by Patrick Molineux and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-07 with Business & Economics categories.
Whether you pay the bills or issue them, financial services are changing. From banking to insurance to investments, financial services are being transformed by consumers who are connecting to the Internet in unprecedented numbers globally, driving 4 trends: Mobile-Mobile phones, tablets and cards are revolutionizing payments and financial processes such as insurance claims. Mobile money, notably in Africa, is a driving force. Micro-Microinsurance, microsavings and microcredit are transforming underserved markets using technology. Media-Social media and peer-to-peer (P2P) are the big disrupters, enabling P2P payments and P2P lending. Mining-Enterprises and consumers can mine the vast troves of structured and unstructured data for financial insights. Data can completely redefine risk. Financial services firms must explore the connected consumer for their business. Consumers must understand how financial services are changing and their role in that change.
Marketing
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Author : Gilbert D. Harrell
language : en
Publisher:
Release Date : 1999
Marketing written by Gilbert D. Harrell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Consumer satisfaction categories.
For introductory junior/senior-level courses in Principles of Marketing, and courses in basic marketing. This text communicates precisely what today's outstanding marketers do - CONNECT...through technology, through relationships, and with diversity globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. Introduces relationship marketing early, emphasizing the importance of making solid, lasting connections, both internally (with employees) and externally (with customers). Considers the broad subject of diversity, illustrating how and why today's progressive companies are moving to better understand the similarities and differences among diverse populations. Emphasizes globalization and ethics as supporting themes throughout the text, rather than isolating them in separate chapters.
Marketing
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Author : Gilbert Harrell
language : en
Publisher: Prentice Hall
Release Date : 2001-08-22
Marketing written by Gilbert Harrell and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-22 with Business & Economics categories.
Connecting With Consumers Through Effective Personalization And Programmatic Advertising
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Author : Remondes, Jorge
language : en
Publisher: IGI Global
Release Date : 2024-01-10
Connecting With Consumers Through Effective Personalization And Programmatic Advertising written by Remondes, Jorge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Igniting Customer Connections
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Author : Andrew Frawley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-27
Igniting Customer Connections written by Andrew Frawley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-27 with Business & Economics categories.
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
Electricity
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Author :
language : en
Publisher:
Release Date : 1896
Electricity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Electrical engineering categories.
Marketing
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Author : Gilbert D. Harrell
language : en
Publisher:
Release Date : 2002
Marketing written by Gilbert D. Harrell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
For introductory 2/3 year undergradute level courses in Principles of Marketing, and for graduate-level courses in basic marketing. This text communicates precisely what todays outstanding marketers do CONNECT...through technology, through relationships, and with diversity globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. *NEW- Bricks n Clicks features. - Offers students insights into how traditional market leaders are now using e-commerce and the Internet to implement successful marketing strategies. *NEW- Opening vignettes are now included. - Illustrates and reflects for students the latest information on featured leading-edge marketing organizations. *NEW- Company examples are included. - Adds over 400 new examples, reflecting the new e-commerce environment and up-to-date marketing challenges and actions. *NEW- E-commerce content is included. - Updates students with information on e-commerce and the global marketing environment. *NEW- All cases have been updated. - Provides students and instru
From Micro To Macro Dealing With Uncertainties In The Global Marketplace
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Author : Felipe Pantoja
language : en
Publisher: Springer Nature
Release Date : 2022-04-04
From Micro To Macro Dealing With Uncertainties In The Global Marketplace written by Felipe Pantoja and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-04 with Business & Economics categories.
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science