Conjoint Measurement

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Conjoint Measurement

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Author : A. Gustafsson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17

Conjoint Measurement written by A. Gustafsson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

Conjoint Measurement

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Author : Anders Gustafsson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14

Conjoint Measurement written by Anders Gustafsson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.

Analysis Of Subjective Data Using Multidimensional Scaling And Conjoint Measurement

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Author : John K. Andreozzi
language : en
Publisher:
Release Date : 1977

Analysis Of Subjective Data Using Multidimensional Scaling And Conjoint Measurement written by John K. Andreozzi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.

An Exploratory Approach To The Integration Of A Conjoint Analysis With A Fishbein Attitude Analysis

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Author : Terry C. Wilson
language : en
Publisher:
Release Date : 1976

An Exploratory Approach To The Integration Of A Conjoint Analysis With A Fishbein Attitude Analysis written by Terry C. Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Attitude (Psychology) categories.

Conjoint Measurement In Marketing Analysis

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Author : Vithala R. Rao
language : en
Publisher: Marketing Classics Press
Release Date : 2011-06-30

Conjoint Measurement In Marketing Analysis written by Vithala R. Rao and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Business & Economics categories.

Conjoint Measurement A Marketing Literature Review With An Annotated Bibliography

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Author : gerald linda
language : en
Publisher:
Release Date : 1973

Conjoint Measurement A Marketing Literature Review With An Annotated Bibliography written by gerald linda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.

Conjoint Measurement

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Author : Robert Duncan Luce
language : en
Publisher:
Release Date : 1975

Conjoint Measurement written by Robert Duncan Luce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Measure theory categories.

Introduction To Rasch Measurement

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Author : Everett V. Smith
language : en
Publisher: Jam Press
Release Date : 2004

Introduction To Rasch Measurement written by Everett V. Smith and has been published by Jam Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Social sciences categories.

Market Measurement And Analysis 1981

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Author :
language : en
Publisher:
Release Date : 1981

Market Measurement And Analysis 1981 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing categories.

Applied Conjoint Analysis

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Author : Vithala R. Rao
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-02-20

Applied Conjoint Analysis written by Vithala R. Rao and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-20 with Business & Economics categories.

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.