Companies And Their Brands

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Companies And Their Brands

Companies And Their Brands written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business names categories.

Brands And Their Companies

Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business names categories.

The Influence Of Brands And Images On The Financial Performance An Empirical Investigation Of The Eurostoxx 50

The Influence Of Brands And Images On The Financial Performance An Empirical Investigation Of The Eurostoxx 50 written by Christian Weiß and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-18 with Business & Economics categories.

Diploma Thesis from the year 2007 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2,3, University of Regensburg, language: English, abstract: There are many consultancies, for example, Interbrand, Brand Finance or Batten, Barton, Durstine & Osborn (BBDO) that create annual lists of companies ranked by their brand value. Over the years, these popular rankings have become more and more relevant to companies because they are of the opinion that they can thereby increase their degree of popularity. Therefore, an interesting question arises: Is there any connection between the company’s brand value and its financial performance? The list of the one hundred most valued brands published by Interbrand, probably the most famous global branding consultancy of the world, has made its contribution to the increased popularity of brand value, not only in the United States but meanwhile also in Europe. If you peruse the best global brands 2006 list attentively, you will observe that nearly half of the companies, exactly 49%, are non-US companies, compared to only 37% in the year 2001. 37 of the 100 companies are from Europe, with Nokia as the most valuable European brand ranked as number six. Moreover, nine companies are based in Germany, sorted by brand value: Mercedes, BMW, SAP, Siemens, Volkswagen, adidas, Audi, Porsche, and Nivea. Further evidence for the raised acceptance and attractiveness of intangible assets, brand value included, provides the fact that since the early 1980s the share of intangible assets of concerns has increased from an average of 40% in their brand value to over 80% by the end of the 1990s. As a result, only about 20% of a company’s brand value will be recorded by the accounting system. Thus, it is difficult for the companies to explain this overvalue to the shareholders. The first part of this paper deals with intangible assets in general. The first part concludes with the description of the results of other empirical studies about the connection between brand value and stock performance. The second part of the working paper examines the relationship between brand value and stock performance of the EuroStoxx 50 companies. First, the empirical analysis is described, followed by the presentation of the results of the investigation. These results are then summarised and interpreted. The information criteria will be explained hereafter. Finally yet importantly, the statistical tests based on the results of the study are summed up.

The Encyclopaedia Of Brands Branding In South Africa

The Encyclopaedia Of Brands Branding In South Africa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Brand name products categories.

Building Brands Believers

Building Brands Believers written by Kent Wertime and has been published by John Wiley & Sons (Asia) Pte. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Building Brands & Believers--How to connect with Consumers using Archetypes "Kent Wertime successfully argues that while products are be,coming more alike, brands can avoid 'commoditization' by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life."--Philip Kotler, S.C. Johnson Distinguished Professor of international Marketing, Kellogg Graduate School of Management, Northwestern University "Building Brands and Believers offers striking new insights ino the ways in which companies connect with consumers. Kent Wertime's profound experience in marketing-across many products and regions of the world-has resulted in an intriguing and highly persuasive model, based on twelve simple archetypes. This highly original and thought-provoking book make an important new contribution to the branding debate."--Simon Anholt, Consultant and Author of Another one Bites The Grass "A must-read for all marketers who value and apply consumer insights in thier decision making. Kent Wertime skillfully captures the connections between brands and the users' minds with simplicity and clarity."--Michael Tan, Senior Director of Marketing, Tricon Restaurants International Asia Franchise "Kent Wertime is one of the most stimulating thinkers I've worked with. I am recommending this book as a superb analysis of how modern communication works. Buy it and learn how to build a brand."--John Goodman, President, OgilvyOne Asia-Pacific "Brands are woven into the fabric of popular cultures the world over. By analyzing how brands connect with consumers, Building Brands & Believers shows how companies can communicate their brand and company images more effectively to create value and achieve superior business results."--Malcolm Sullivan, Marketing Director, China Mid-Pacific Region, FedEx "Kent Wertime provides valuable insights on how companies can use archetypes to enhance their brands. This book will change many readers' views about the way to create effective images and communication."--Joerg Ohle, Regional Director, Bayer Health Care Asia Pacific

Aero Digest

Aero Digest written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943-07 with Aeronautics categories.

The Northwestern Miller

The Northwestern Miller written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with Flour industry categories.

Understanding Brands

Understanding Brands written by Don Cowley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Understanding Brands tackles the whole spectrum of issues which have made branding a key topic of '90s business - from the background of brand definition & structure, through media planning & packaging, to aspects such as creativity & valuation

International Sports Journal

International Sports Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Physical education and training categories.

Jtn

Jtn written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Textile fabrics categories.