Communications Writing And Design

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Communications Writing And Design

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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-14

Communications Writing And Design written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Design categories.

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Writing And Research For Graphic Designers

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Author : Steven Heller
language : en
Publisher: Rockport Publishers
Release Date : 2015-03-01

Writing And Research For Graphic Designers written by Steven Heller and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-01 with Design categories.

For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

Copywriting

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Author : Mark Shaw
language : en
Publisher: Hachette UK
Release Date : 2009-03-02

Copywriting written by Mark Shaw and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-02 with Language Arts & Disciplines categories.

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.

Technical Marketing Communication Second Edition

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Author : EMIL B.. EVERETT TOWNER (HEIDI L.)
language : en
Publisher:
Release Date : 2022-12-31

Technical Marketing Communication Second Edition written by EMIL B.. EVERETT TOWNER (HEIDI L.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-31 with categories.

Copywriting

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Author : Mark Shaw
language : en
Publisher:
Release Date : 2012

Copywriting written by Mark Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising copy categories.

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.

Conservation Communications Program

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Author :
language : en
Publisher:
Release Date : 1967

Conservation Communications Program written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Communication in conservation of natural resources categories.

Communication Arts

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Author :
language : en
Publisher:
Release Date : 2003-05

Communication Arts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05 with Commercial art categories.

Notes And Queries A Medium Of Inter Communication For Literary Men Artists Antiquaries Genealogists Etc

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Author :
language : en
Publisher:
Release Date : 1894

Notes And Queries A Medium Of Inter Communication For Literary Men Artists Antiquaries Genealogists Etc written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with categories.

Ipcc91 Proceedings

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Author :
language : en
Publisher:
Release Date : 1991

Ipcc91 Proceedings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Communication of technical information categories.

Engineering Design And Design For Manufacturing

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Author : John R. Dixon
language : en
Publisher: Field Stone Publishing
Release Date : 1995

Engineering Design And Design For Manufacturing written by John R. Dixon and has been published by Field Stone Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Technology & Engineering categories.