Communication Research Methods
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Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE
Release Date : 2002-09-11
Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Language Arts & Disciplines categories.
The Second Edition of Qualitative Communication Research Methods offers updated comprehensive coverage of such topics as naturalistic inquiry, interpretive paradigm, ethnomethodology, symbolic interactionism, sampling and linearity, with new studies in the areas of culture analysis and cyberspace ethnography. Numerous examples of work in the field illustrating how studies are designed, carried out, written, evaluated, and applied to theory make this an interesting and accessible text.
Mass Communications Research Methods
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Author : Hower J. Hsia
language : en
Publisher: Routledge
Release Date : 1988
Mass Communications Research Methods written by Hower J. Hsia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Understanding Communication Research Methods
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Author : Stephen M. Croucher
language : en
Publisher: Taylor & Francis
Release Date : 2021-09-28
Understanding Communication Research Methods written by Stephen M. Croucher and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Social Science categories.
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Investigating Communication
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Author : Lawrence R. Frey
language : en
Publisher: Addison-Wesley Longman
Release Date : 2000
Investigating Communication written by Lawrence R. Frey and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.
Media And Communication Research
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2000-03-21
Media And Communication Research written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-21 with Computers categories.
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Applied Communication Research Methods
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Author : Michael Boyle
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-10
Applied Communication Research Methods written by Michael Boyle and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with Education categories.
This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.
Communication Research Methods
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Author : Gerianne Merrigan
language : en
Publisher:
Release Date : 2009
Communication Research Methods written by Gerianne Merrigan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Questions for each chapter[br] * Companion Website for instructors offering the full Instructor's Manual and PowerPoint lecture slides
Communication Research
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Author : G. M. (Trudie) du Plooy
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-01-30
Communication Research written by G. M. (Trudie) du Plooy and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Language Arts & Disciplines categories.
This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organisational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analysing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macrovision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.
Investigating Communication
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Author :
language : en
Publisher:
Release Date : 1991
Investigating Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Language Arts & Disciplines categories.
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.
Communication Research Methodology
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Author : Gary Pettey
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-17
Communication Research Methodology written by Gary Pettey and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Language Arts & Disciplines categories.
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.