Communication Development And The Third World

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Communication For Development In The Third World

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Author : Srinivas R Melkote
language : en
Publisher: SAGE
Release Date : 2001-12-14

Communication For Development In The Third World written by Srinivas R Melkote and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

Communication Development And The Third World

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Author : Robert L. Stevenson
language : en
Publisher: Longman Publishing Group
Release Date : 1988

Communication Development And The Third World written by Robert L. Stevenson and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.

The first book to address two of the foremost issues in international communication: the UNESCO debate over "the New World of Information Order" (NWIO) which attempted to reach a global consensus on the purpose of journalism; and secondly, the place of mass media and telecommunication in the development of third world countries. It traces the growth of these issues from their beginnings in the sixties through the UNESCO declaration on mass media in 1978 into the present decade. Key features of this text are the examination of the role communication plays in countries with differing systems of government and an explanation of the issues that brought UNESCO into the limelight in the eighties and its importance to the future. Originally published in 1988 by Longman.

Vidura

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Author :
language : en
Publisher:
Release Date : 1991

Vidura written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Journalism categories.

Topics In Third World Mass Communications

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Author : John A. Lent
language : en
Publisher:
Release Date : 1979

Topics In Third World Mass Communications written by John A. Lent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Communication categories.

Media Asia

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Author :
language : en
Publisher:
Release Date : 1992

Media Asia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Mass media categories.

Cultural Reflections And The Role Of Advertising In The Socio Economic And National Development Of Nigeria

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Author : Emmanuel C. Alozie
language : en
Publisher: Edwin Mellen Press
Release Date : 2005

Cultural Reflections And The Role Of Advertising In The Socio Economic And National Development Of Nigeria written by Emmanuel C. Alozie and has been published by Edwin Mellen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.

Developing The Third World

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Author : Robert A. Agunga
language : en
Publisher: Nova Biomedical Books
Release Date : 1997

Developing The Third World written by Robert A. Agunga and has been published by Nova Biomedical Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Striding boldly where other scholars have feared to tread, Agunga offers a definitive solution strategy for people-centered development, armed with his upbringing in Africa, considerable field work experience, and knowledge of the literature. He argues that development projects and programs fail because planners and policy makers lack training in communications skills, and urges governments and donor agencies to include communications professionals in their programs. Annotation copyrighted by Book News, Inc., Portland, OR

List Of Documents And Publications In The Field Of Mass Communication

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Author : Unesco
language : en
Publisher:
Release Date : 1980

List Of Documents And Publications In The Field Of Mass Communication written by Unesco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Mass media categories.

Global Communication

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Author : Yahya R. Kamalipour
language : en
Publisher: Cengage Learning
Release Date : 2007

Global Communication written by Yahya R. Kamalipour and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Intended for upper level undergraduate or lower level graduate students with prior experience in studying mass communications, this textbook put together by Kamalipour (Purdue U. Calumet) presents emerging and conventional topics in international communication, including international public relations and advertising, trends in media consolidation

Daily Report

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Author :
language : en
Publisher:
Release Date : 1980

Daily Report written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with China categories.