Commercial Intimacy
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Commercial Intimacy
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Author : Richard Popp
language : en
Publisher: University of Pennsylvania Press
Release Date : 2025-06-03
Commercial Intimacy written by Richard Popp and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-03 with History categories.
Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today’s marketers, the connections they make are, in truth, fleeting and tactical. They are also nothing new. Marketplace transactions have long been mediated by interactions that blur the line between the putatively public and rational world of commerce and the supposedly private and emotional realm of personal relations. That there is an affective tenor to every sales scenario has never been a secret to talented marketers. How, exactly, marketers have tried to set those moods by endowing commercial relationships with an aura of personal affinity is the subject of Commercial Intimacy. Its chapters explore the broad theme of commercial intimacy (that is, market-based feelings of spatial and emotional closeness) in US consumer culture from the mid-nineteenth century to the late twentieth century. They show how experiences of intimacy have been orchestrated by marketers operating at a variety of distances, from the face-to-face solicitations made by retail clerks and direct-sales agents to the long-distance appeals made by mail-order merchants, print and TV advertisers, telemarketers, and e-commerce platforms. The volume pays especially close attention to how these revenue-minded acts of ingratiation worked, how they were shaped by the technologies behind them, and how they capitalized on contemporary dynamics of gender and sexuality. At the heart of this volume, then, is the question of how our understanding of business history changes when we take the emotional, sensational, and affective dynamics of intimacy to be foundational elements of commercial persuasion. Contributors: Samuel Backer, Jennifer M. Black, Donna J. Drucker, Isabelle Marina Held, Julie A. Johnson, Lindsay Mitchell Keiter, Stephanie Kolberg, Brenton J. Malin, Cynthia B. Meyers, Richard K. Popp, Nicole E. Weber, Wendy A. Woloson.
Intimate Economies
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Author : Susanne Hofmann
language : en
Publisher: Springer
Release Date : 2017-01-03
Intimate Economies written by Susanne Hofmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-03 with Social Science categories.
This book illustrates how intimate workers in different socio-cultural contexts negotiate the commercial uses of their sexuality, identity, affect, and bodies, thereby often defying inequality, impoverishment, and resource depletion in their regions. The studies shed light on the multi-faceted experiences of subjects involved in intimate economies, oscillating between personal empowerment and agency, as well as the required subjection to the demands of the current market regime, entailing participation in precarious employment, often involving bodily risk, economic exploitation and stigmatization. The contributions demonstrate the interrelatedness of market intimacy, family economies, and transnational care arrangements, and thereby challenge Western notions of the subject and the free market.
China S Commercial Sexscapes
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Author : Eileen Yuk-ha Tsang
language : en
Publisher: University of Toronto Press
Release Date : 2019-08-27
China S Commercial Sexscapes written by Eileen Yuk-ha Tsang and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-27 with Psychology categories.
This book assesses the intimate relationships between sex workers and clients in post-reform China, where normative ideals concerning masculine and feminine behaviour are the primary goal of these relationships.
The Intimate Economies Of Bangkok
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Author : Ara Wilson
language : en
Publisher: Univ of California Press
Release Date : 2004-07-19
The Intimate Economies Of Bangkok written by Ara Wilson and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-19 with Social Science categories.
Bangkok has been at the frontier of capitalism's drive into the global south for three decades. Rapid development has profoundly altered public and private life in Thailand. In her provocative study of contemporary commerce in Bangkok, Ara Wilson captures the intimate effects of the global economy in this vibrant city. The Intimate Economies of Bangkok is a multifaceted portrait of the intertwining of identities, relationships, and economics during Bangkok's boom years. Using innovative case studies of women's and men's participation in a range of modern markets—department stores, go-go bars, a popular downtown mall, a telecommunications company, and the direct sales corporations Amway and Avon—Wilson chronicles the powerful expansion of capitalist exchange into further reaches of Thai society. She shows how global economies have interacted with local systems to create new kinds of lifestyles, ranging from "tomboys" to corporate tycoons to sex workers. Combining feminist theory with classic anthropological understandings of exchange, this historically grounded ethnography maps the reverberations of gender, sexuality, and ethnicity at the hub of Bangkok's modern economy.
The Lyceumite And Talent
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Author :
language : en
Publisher:
Release Date : 1911
The Lyceumite And Talent written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1911 with Lectures and lecturing categories.
Overland Monthly
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Author :
language : en
Publisher:
Release Date : 1896
Overland Monthly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with West (U.S.) categories.
The Review Of Reviews
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Author : Albert Shaw
language : en
Publisher:
Release Date : 1896
The Review Of Reviews written by Albert Shaw and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Literature categories.
Annual Report
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Author : Boston Board of Trade
language : en
Publisher:
Release Date : 1872
Annual Report written by Boston Board of Trade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1872 with Boston (Mass.) categories.
The Popular Science Monthly
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Author :
language : en
Publisher:
Release Date : 1886
The Popular Science Monthly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1886 with Science categories.
Principles And Purposes Of Our Form Of Government
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Author : Grover Cleveland
language : en
Publisher:
Release Date : 1892
Principles And Purposes Of Our Form Of Government written by Grover Cleveland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with United States categories.