Changing Consumer Positive Emotion Methods
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Changing Consumer Positive Emotion Methods
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Author : John Lok
language : en
Publisher:
Release Date : 2022-01-07
Changing Consumer Positive Emotion Methods written by John Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-07 with categories.
This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. In, conclusion, this book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. Research question: How to raise consumers' consumption desire?
Strategic Approaches To Managing Technological Change In Sustainable Business Models
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Author : Leone, Daniele
language : en
Publisher: IGI Global
Release Date : 2025-05-29
Strategic Approaches To Managing Technological Change In Sustainable Business Models written by Leone, Daniele and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.
In today’s digital landscape, managing technological change becomes critical for businesses striving to remain competitive while adhering to sustainability principles. Sustainable business models adapt to technological advancements and integrate them in ways that reinforce environmental, social, and economic goals. Strategic approaches to this challenge align innovation with sustainability objectives, fostering organizational agility, and invest in circular economy practices, green technologies, and stakeholder engagement. By managing the risks and opportunities of technological change, businesses can enhance resilience, create value, and drive transformative impact across industries. Strategic Approaches to Managing Technological Change in Sustainable Business Models explores the advent of new business models of the industry 5.0 paradigm. It examines sustainable collaboration for product development, community service, and consumer science. This book covers topics such as neuromarketing, value co-creation, and digital technology, and is a useful resource for business owners, engineers, academicians, researchers, and environmental scientists.
Tools And Techniques For Implementing International E Trading Tactics For Competitive Advantage
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Author : Meral, Yurdagül
language : en
Publisher: IGI Global
Release Date : 2019-09-20
Tools And Techniques For Implementing International E Trading Tactics For Competitive Advantage written by Meral, Yurdagül and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Methods For Changing Consumer Attitudes
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Author : Quartermaster Food and Container Institute for the Armed Forces (U.S.)
language : en
Publisher:
Release Date : 1961
Methods For Changing Consumer Attitudes written by Quartermaster Food and Container Institute for the Armed Forces (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Consumers' preferences categories.
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022
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Author : Ratih Hurriyati
language : en
Publisher: Springer Nature
Release Date : 2023-09-29
Proceedings Of The 7th Global Conference On Business Management And Entrepreneurship Gcbme 2022 written by Ratih Hurriyati and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-29 with Business & Economics categories.
This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.
The Impact Of Advertisement On Consumer S Buying Behaviour
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Author : Vishal Karavadra
language : en
Publisher: GRIN Verlag
Release Date : 2023-07-31
The Impact Of Advertisement On Consumer S Buying Behaviour written by Vishal Karavadra and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Master's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Applied Sciences, course: Master of Business Administration (MBA), language: English, abstract: This paper aims to elicit the aims and objectives pertaining to the research issue. The objectives have been framed and used for being able to examine and understand the research-based significance. The structural steps and features of the study of research can be mentioned, and their evaluation can be done effectively. The rationale of research has discussed the issue upon which the study of research is focused upon and assessed. The social media-based marketing dimensions and traditional marketing approaches also could be explained and incorporated for promotion of the products and their services. The literature review incorporates consumer purchasing behaviour theories to evaluate the factors behind the changing attitude of customers while buying new products. Methodology is the third chapter of the entire dissertation. This chapter deals with the methods that are justifiable for the conduction of research study stages. Mixed methodology is being followed due to the collection and analysis of primary and secondary data sources. A section of reliability and validity including some ethical considerations are provided with chapter summary at the end. The discussion chapter in the study is mainly based on the primary findings based on the survey questionnaires and the respondents which have been conducted in the particular study. The discussion chapter elaborates the influential marketing of the advertisements and have captured the variant essences of the study.
What Determines Green Purchase Behavior
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Author : Zhongju Liao
language : en
Publisher: Frontiers Media SA
Release Date : 2024-05-31
What Determines Green Purchase Behavior written by Zhongju Liao and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-31 with Science categories.
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Journal Of Retailing
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Author : New York University. Institute of Retail Management
language : en
Publisher:
Release Date : 1997
Journal Of Retailing written by New York University. Institute of Retail Management and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Retail trade Periodicals categories.