Cases In Public Relations Management
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Cases In Public Relations Management
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Author : Patricia Swann
language : en
Publisher: Routledge
Release Date : 2014-02-18
Cases In Public Relations Management written by Patricia Swann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Business & Economics categories.
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Cases In Public Relations Management
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Author : Patricia Swann
language : en
Publisher: Routledge
Release Date : 2025
Cases In Public Relations Management written by Patricia Swann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with Business & Economics categories.
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today. Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to "dig deeper" into the cases at hand. New to the fourth edition: Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike Emphasis on social media, sustainability, ethics, and social responsibility for communication management today End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.
Applied Public Relations
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Author : Kathy Brittain McKee
language : en
Publisher: Taylor & Francis
Release Date : 2009
Applied Public Relations written by Kathy Brittain McKee and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
Public Relations Practices
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Author : Patrick Jackson
language : en
Publisher: Prentice Hall
Release Date : 1995
Public Relations Practices written by Patrick Jackson and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Lærebøger categories.
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
Cases In Public Relations Management
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Author : Raymond Simon
language : en
Publisher: N T C Business Books
Release Date : 1994
Cases In Public Relations Management written by Raymond Simon and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Public relations categories.
Applied Public Relations
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Author : Kathy Brittain Richardson
language : en
Publisher: Routledge
Release Date : 2015-03-27
Applied Public Relations written by Kathy Brittain Richardson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
Cases In Public Relations Management
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Author : Raymond Simon
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1994
Cases In Public Relations Management written by Raymond Simon and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Public Relations Cases
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Author : Danny Moss
language : en
Publisher: Psychology Press
Release Date : 2002
Public Relations Cases written by Danny Moss and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.
Cases In Public Relations Strategy
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Author : Burton St. John
language : en
Publisher:
Release Date : 2019
Cases In Public Relations Strategy written by Burton St. John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn.
Public Relations Cases
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Author : Jerry A. Hendrix
language : en
Publisher:
Release Date : 1998
Public Relations Cases written by Jerry A. Hendrix and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.