Cases In Consumer Behaviour
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Case Studies In Consumer Behaviour 1e
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Author : Ivey Kumar
language : en
Publisher: Pearson Education India
Release Date :
Case Studies In Consumer Behaviour 1e written by Ivey Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges. This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged.
Cases In Consumer Behaviour
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Author : Gerrit Antonides
language : en
Publisher:
Release Date : 1999-07-09
Cases In Consumer Behaviour written by Gerrit Antonides and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-09 with Business & Economics categories.
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary * The cases reflect the consumer perspective on marketing problems * Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.
Consumer Behaviour
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Author : Satish K Batra
language : en
Publisher: Excel Books India
Release Date : 2008-05-31
Consumer Behaviour written by Satish K Batra and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-31 with Business & Economics categories.
With special reference to India.
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Author : S. Ramesh Kumar
language : en
Publisher: Pearson Education India
Release Date : 2009-09
Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09 with Brand name products categories.
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Cases In Consumer Behavior
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Author : Hale N. Tongren
language : en
Publisher: Prentice Hall
Release Date : 1987
Cases In Consumer Behavior written by Hale N. Tongren and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Consumer Behaviour Text Cases
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Author : Ramneek Kapoor
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2012
Consumer Behaviour Text Cases written by Ramneek Kapoor and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Consumer behavior categories.
Cases In Consumer Behaviour
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Author : McEnsely
language : en
Publisher:
Release Date : 2001-11-01
Cases In Consumer Behaviour written by McEnsely and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-01 with categories.
Consumer Behavior
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Author : Raju M.S. & Dominique Xardel
language : en
Publisher: Vikas Publishing House
Release Date : 2004
Consumer Behavior written by Raju M.S. & Dominique Xardel and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Antiques & Collectibles categories.
This Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior. A Novel Feature Incorporated Is The Inclusion Of A Section At The End
Consumer Behaviour
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Author : Ramneek Kapoor
language : en
Publisher:
Release Date : 2012
Consumer Behaviour written by Ramneek Kapoor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Cases In Consumer Behavior
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Author : Martha McEnally
language : en
Publisher:
Release Date : 2002
Cases In Consumer Behavior written by Martha McEnally and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.