Building Brand You
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Building Brand You
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Author : Omar Abedin
language : en
Publisher: Trafford Publishing
Release Date : 2015-07-07
Building Brand You written by Omar Abedin and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-07 with Self-Help categories.
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Freelancer S Framework Guidebook 1 Building Brand
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Author : Erin McDermott
language : en
Publisher: Spire Starter
Release Date : 2021-02-22
Freelancer S Framework Guidebook 1 Building Brand written by Erin McDermott and has been published by Spire Starter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-22 with Business & Economics categories.
Physical product engineering encompasses some of the more difficult career types to jump into freelancing with. This group includes disciplines such as mechanical engineering, electrical engineering, optical engineering, industrial design, and similar. Unlike with freelance software engineering or other professions altogether, there aren't a lot of support structures in place for these pros. There also isn't a lot of guidance available on the subject! That's why Erin McDermott distilled her many years of experience in sales, marketing, and freelance hardware engineering into this book. It's not just marketing-speak applied to hardware. McDermott, herself, runs an optical engineering firm, Spire Starter, and writes from personal experience of building a company and starting from zero. When starting out, freelancers can be overwhelmed wondering how they'll survive. They probably didn't take a college course in how to provide hardware engineering services as a business owner. They probably never even saw a book on the subject before this one. Every part of making a living as a freelancer can be perplexing at first. What are the steps involved? How do you make sure you don't go hungry? Where do you find prospective clients? How do you get these strangers to want to pay you? A variety of skills are needed to survive as a freelance engineer, but the most important one is the ability to connect with paying clients. In turn, building brand is one of the most impactful activities in attracting those paying clients. It's also something an engineer can begin at any stage of his or her career - even before graduation. That's why this book focuses on that first vital step a freelancer needs to succeed: building their brand in order to attract paying clients to them. As a warning: this book is not about the typical MBA definition of building brand. There is no help within on picking your company colors, nor your mascot. It's not even about designing physical products to look snazzy. No, this book is all about building a solid understanding in the minds of others about what value your engineering skills can bring them. That is the key that leads those that need your services to you.
The Personal Branding Power
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Author : Morris Johnson
language : en
Publisher: Morris Johnson
Release Date : 2021-03-16
The Personal Branding Power written by Morris Johnson and has been published by Morris Johnson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-16 with categories.
★ 55% Discount for Bookstores! Now at $34.95 instead of 45.95! ★ Would You Like to Discover the Secret Keys for Building a Powerful Personal Brand? Your Customers Will Never Stop to Use This Awesome Book. When you are a budding entrepreneur, and you begin to look into developing a personal brand, you will notice that there is an abundance of information that exists regarding the concept of branding. Branding can seem confusing, given the sheer quantity of elements that need to be taken into consideration. But, by focusing on these seven elements you will build a powerful and successful brand. There are several elements to a powerful personal brand: message, a loyal audience, quality content, consistency, authenticity, monitoring your progress, and living your brand. This book will help you build a powerful personal brand. You need to fully comprehend these key elements before progressing to the next phase of your operations. You will find: The "what and why" of personal branding The first steps to creating your personal Branding Strategy How to find your audience How to create your USP, a recognizable brand that achieves credibility in your market. How to build a community around your brand Strategies you need to be different from what everyone else is doing ...and much more! It doesn't matter what kind of business you're in, if you know how to create a strong personal brand, your company will succeed, and this book will help you to make it real. Buy it NOW and let your customers get addicted to this amazing book!
Career Distinction
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Author : William Arruda
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-11
Career Distinction written by William Arruda and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-11 with Business & Economics categories.
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Building Brand Value The Playboy Way
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Author : S. Gunelius
language : en
Publisher: Springer
Release Date : 2016-02-17
Building Brand Value The Playboy Way written by S. Gunelius and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Business & Economics categories.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Branded
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Author : Eric Sheninger
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-27
Branded written by Eric Sheninger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Education categories.
Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Personal Branding For Entrepreneurs
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Author : Donna Rachelson
language : en
Publisher: Jonathan Ball Publishers
Release Date : 2019-05-15
Personal Branding For Entrepreneurs written by Donna Rachelson and has been published by Jonathan Ball Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-15 with Business & Economics categories.
Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today's fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven't already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it's critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur's personal development toolkit.
The Brand Called You
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Author : Peter Montoya
language : en
Publisher: Peter Montoya Incorporated
Release Date : 2003
The Brand Called You written by Peter Montoya and has been published by Peter Montoya Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.
Building Brand Experiences
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Author : Darren Coleman
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-07-03
Building Brand Experiences written by Darren Coleman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with Business & Economics categories.
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Brand You
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2025-03-15
Brand You written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-15 with Business & Economics categories.
**Brand You Unleash Your Unique Identity and Transform Your Future** Step into a world where your unique identity doesn't just catch attention, but truly captivates the hearts and minds of your audience. Introducing "Brand You" — a groundbreaking guide designed to transform your personal brand into a powerful force of authenticity and influence. In a digital era overflowing with noise, standing out requires more than just a social media presence. "Brand You" takes you on an insightful journey through the essential elements of personal branding, empowering you with the tools to craft a brand identity that is not only distinctive but deeply authentic. From understanding the foundations to mastering advanced strategies, each chapter illuminates the path to building an unforgettable brand presence. Discover the art of storytelling to forge emotional connections with your audience, learn how to find and dominate your specific niche, and explore advanced techniques like SEO and podcasting to elevate your brand to new heights. With practical guidelines on aligning your values with messaging and leveraging social media for growth, this comprehensive guide ensures you remain relevant and impactful in today's fast-paced marketplace. "Brand You" also delves into the nuanced dynamics of networking and community building, teaching you how to cultivate lasting and meaningful connections. Whether managing criticism or measuring your brand's success, each page unfolds actionable strategies that will guide your personal brand from inception to sustainable growth. Packed with real-life case studies and thoughtful insights, "Brand You" is your definitive companion for mastering the art of personal branding. Embark on an empowering journey to express your true self, influence others, and achieve enduring success. Prepare to step into the spotlight and let the world see the powerful brand that is undeniably and uniquely you.