Building Analytics Teams
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Building Analytics Teams
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Author : John K. Thompson
language : en
Publisher: Packt Publishing Ltd
Release Date : 2020-06-30
Building Analytics Teams written by John K. Thompson and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Computers categories.
Master the skills necessary to hire and manage a team of highly skilled individuals to design, build, and implement applications and systems based on advanced analytics and AI Key FeaturesLearn to create an operationally effective advanced analytics team in a corporate environmentSelect and undertake projects that have a high probability of success and deliver the improved top and bottom-line resultsUnderstand how to create relationships with executives, senior managers, peers, and subject matter experts that lead to team collaboration, increased funding, and long-term success for you and your teamBook Description In Building Analytics Teams, John K. Thompson, with his 30+ years of experience and expertise, illustrates the fundamental concepts of building and managing a high-performance analytics team, including what to do, who to hire, projects to undertake, and what to avoid in the journey of building an analytically sound team. The core processes in creating an effective analytics team and the importance of the business decision-making life cycle are explored to help achieve initial and sustainable success. The book demonstrates the various traits of a successful and high-performing analytics team and then delineates the path to achieve this with insights on the mindset, advanced analytics models, and predictions based on data analytics. It also emphasizes the significance of the macro and micro processes required to evolve in response to rapidly changing business needs. The book dives into the methods and practices of managing, developing, and leading an analytics team. Once you've brought the team up to speed, the book explains how to govern executive expectations and select winning projects. By the end of this book, you will have acquired the knowledge to create an effective business analytics team and develop a production environment that delivers ongoing operational improvements for your organization. What you will learnAvoid organizational and technological pitfalls of moving from a defined project to a production environmentEnable team members to focus on higher-value work and tasksBuild Advanced Analytics and Artificial Intelligence (AA&AI) functions in an organizationOutsource certain projects to competent and capable third partiesSupport the operational areas that intend to invest in business intelligence, descriptive statistics, and small-scale predictive analyticsAnalyze the operational area, the processes, the data, and the organizational resistanceWho this book is for This book is for senior executives, senior and junior managers, and those who are working as part of a team that is accountable for designing, building, delivering and ensuring business success through advanced analytics and artificial intelligence systems and applications. At least 5 to 10 years of experience in driving your organization to a higher level of efficiency will be helpful.
Building Analytics Teams
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Author : John K. Thompson
language : en
Publisher:
Release Date : 2020-06-29
Building Analytics Teams written by John K. Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Computers categories.
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
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Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-02
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Evidence Based Recruiting How To Build A Company Of Star Performers Through Systematic And Repeatable Hiring Practices
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Author : Atta Tarki
language : en
Publisher: McGraw Hill Professional
Release Date : 2020-01-24
Evidence Based Recruiting How To Build A Company Of Star Performers Through Systematic And Repeatable Hiring Practices written by Atta Tarki and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-24 with Business & Economics categories.
Develop and execute systematic, best-in-class hiring practices to seize—and hold—the competitive edge in your industry Defending your business from the competition through regulations, differentiated technologies, brand recognition, and other methods is no longer a sustainable competitive advantage. In today’s fast-paced, ever-changing business environment, you must take an offensive stance to keep your competitors at bay. And this groundbreaking guide provides the inspiration, the know-how, and the tools you need to achieve it. This book guides you through the process of designing and implementing a data-driven hiring strategy that will secure your business for the foreseeable future. Revealing how today’s top innovators—including Netflix and Google—dominate their industries, it shows how you can do the same by implementing systematic and repeatable processes that lead to better, more consistent hiring outcomes. You’ll learn how to: • Envision an evidence-based approach to hiring • Distinguish useful data from the data you don’t need • Use the best technologies to achieve your recruitment goals • Build an effective talent-acquisition team • Improve on-the-job success predictions • Design well-defined and objective measures to improve hiring outcomes • Avoid the most common hiring pitfalls Data and analytics have been reshaping countless industries as they turn from anecdotal to evidence-based practices. The recruiting and hiring processes, however, have been intuition-based. That changes today. Evidence-Based Recruiting introduces an entirely new approach—one that relies on irrefutable facts and data, enabling you and your organization to thrive in the new era of talent acquisition.
Minding The Machines
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Author : Jeremy Adamson
language : en
Publisher: John Wiley & Sons
Release Date : 2021-06-25
Minding The Machines written by Jeremy Adamson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Computers categories.
Organize, plan, and build an exceptional data analytics team within your organization In Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an organization beginning their first foray into the analytics space or one that is rebooting its team for the umpteenth time in search of success. In this book, you’ll discover: A focus on the three pillars of strategy, process, and people and their role in the iterative and ongoing effort of building an analytics team Repeated emphasis on three guiding principles followed by successful analytics teams: start early, go slow, and fully commit The importance of creating clear goals and objectives when creating a new analytics unit in an organization Perfect for executives, managers, team leads, and other business leaders tasked with structuring and leading a successful analytics team, Minding the Machines is also an indispensable resource for data scientists and analysts who seek to better understand how their individual efforts fit into their team’s overall results.
Leading With Ai And Analytics Build Your Data Science Iq To Drive Business Value
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Author : Eric Anderson
language : en
Publisher: McGraw Hill Professional
Release Date : 2020-11-23
Leading With Ai And Analytics Build Your Data Science Iq To Drive Business Value written by Eric Anderson and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-23 with Business & Economics categories.
Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.
Data Science And Big Data Analytics
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Author : EMC Education Services
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27
Data Science And Big Data Analytics written by EMC Education Services and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Computers categories.
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
Emerald Architecture Case Studies In Green Building Greensource
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Author : GreenSource Magazine
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-05-04
Emerald Architecture Case Studies In Green Building Greensource written by GreenSource Magazine and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-04 with Architecture categories.
Design inspiration for structures that are beautiful as well as sustainable This unique and lavishly illustrated guide offers invaluable inspiration for the planning of sustainable structures and facilities. Twenty-four in-depth case studies provide information for a wide variety of projects—from schools, offices, and labs to libraries and a summer camp. Each case study includes a description of the building, how it works, and how successful it has been.
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value
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Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-22
The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Business & Economics categories.
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Creepy Analytics Avoid Crossing The Line And Establish Ethical Hr Analytics For Smarter Workforce Decisions
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Author : Salvatore V. Falletta
language : en
Publisher: McGraw Hill Professional
Release Date : 2024-02-27
Creepy Analytics Avoid Crossing The Line And Establish Ethical Hr Analytics For Smarter Workforce Decisions written by Salvatore V. Falletta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-27 with Business & Economics categories.
Discover how to develop and implement an HR analytics system that benefits employees, as well as your organization The potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the “datafication” of personal—and often trivial—characteristics, preferences, and behaviors that have little relevance to job performance. As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of “creepy analytics” as a hot-button issue. In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike. You’ll learn how to rethink and redefine HR analytics, determine stakeholder requirements, gather and transform data, communicate intelligence results, and establish an ethical ecosystem to ensure HR analytics remains a force for good.