Broadcast Cable Programming

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Broadcast Cable Programming

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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1993

Broadcast Cable Programming written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Art categories.

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Broadcast Cable Programming

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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1989-01-01

Broadcast Cable Programming written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-01-01 with Cable television categories.

Provides a current strategies approach to programming with network/local and commercial/non-commercial perspectives. It focuses on three main activities of programming executives: evaluating audiences, selecting and scheduling programs.

Broadcast Cable Programming

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Author : Susan Tyler Eastman
language : en
Publisher:
Release Date : 1996-10

Broadcast Cable Programming written by Susan Tyler Eastman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-10 with categories.

Broadcasting Cable The Internet And Beyond

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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2004

Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.

Programming For Tv Radio And The Internet

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Author : Philippe Perebinossoff
language : en
Publisher: Taylor & Francis
Release Date : 2005

Programming For Tv Radio And The Internet written by Philippe Perebinossoff and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Broadcasting Cable

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Author :
language : en
Publisher:
Release Date : 2008

Broadcasting Cable written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Broadcasting categories.

The Rise Of Cable Programming In The United States

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Author : Megan Mullen
language : en
Publisher: University of Texas Press
Release Date : 2009-06-23

The Rise Of Cable Programming In The United States written by Megan Mullen and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-23 with Performing Arts categories.

Winner, McGannon Communications Research Award, 2004 In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cable's proponents in the late 1960s and early 1970s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural minorities. Yet a quarter century after the "blue sky" era, cable television programming closely resembled, and indeed depended upon, broadcast television programming. Whatever happened to the Sloan Commission's "revolution now in sight"? In this book, Megan Mullen examines the first half-century of cable television to understand why cable never achieved its promise as a radically different means of communication. Using textual analysis and oral, archival, and regulatory history, she chronicles and analyzes cable programming developments in the United States during three critical stages of the medium's history: the early community antenna (CATV) years (1948-1967), the optimistic "blue sky" years (1968-1975), and the early satellite years (1976-1995). This history clearly reveals how cable's roots as a retransmitter of broadcast signals, the regulatory constraints that stymied innovation, and the economic success of cable as an outlet for broadcast or broadcast-type programs all combined to defeat most utopian visions for cable programming.

Broadcast Cable Web Programming

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Author : Susan Tyler Eastman
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2002

Broadcast Cable Web Programming written by Susan Tyler Eastman and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Cable T V And New Media Law Finance

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Author :
language : en
Publisher:
Release Date : 1995

Cable T V And New Media Law Finance written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Cable television categories.

Business Periodicals Index

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Author :
language : en
Publisher:
Release Date : 1994

Business Periodicals Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business categories.