Branding Across Borders

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Branding Across Borders

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Author : James R. Gregory
language : en
Publisher: McGraw Hill Professional
Release Date : 2002

Branding Across Borders written by James R. Gregory and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This title addresses how companies can effectively extend and manage their brand and their brand's value - the brand being the name, term, symbol, design or combination therof that identifies a good or service and differentiates it in the marketplace - within the global marketplace. A key issue in global branding is overcoming cultural and language differences in the establishment and execution of a branding message in different world markets. This challenge permeates all aspects of branding globally and impacts selecting which products/services to offer in particular markets, the methods of communicating about the brand, finding employees/contractors to handle the brand's management in different markets, and measuring the effectiveness of the branding efforts.

Branding Across Borders

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Author :
language : en
Publisher:
Release Date : 2016

Branding Across Borders written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.

The Dilemma Of Branding Across Borders

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Author : Tamara N. Brunskill
language : en
Publisher:
Release Date : 2003

The Dilemma Of Branding Across Borders written by Tamara N. Brunskill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.

Cross Borders Success Power Of Global Branding

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Author : Victoria Lynn Griffin
language : en
Publisher: Nicholas Horne
Release Date :

Cross Borders Success Power Of Global Branding written by Victoria Lynn Griffin and has been published by Nicholas Horne this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

In this captivating and transformative book, immerse yourself in the fascinating world of Cross-Borders Success. Discover the secrets behind the Power Of Global Branding as you embark on a journey that transcends geographical boundaries and unlocks a world of unlimited possibilities. Crossing borders has never been more relevant than in today's interconnected world, where businesses seek to expand their horizons beyond local audiences. Within these pages, you will delve into the strategies, insights, and principles that fuel global branding success. Gain invaluable knowledge from real-life case studies and expert analyses, providing you with practical tools to navigate the complexities of international markets. Unleash the potential of your brand by harnessing the power of globalization. Learn how to craft a compelling global brand identity that resonates across cultures, captivating audiences in diverse corners of the world. Understand the nuanced cultural nuances and preferences in different markets, enabling you to tailor your brand's messaging effectively, connecting on a deep and personal level with your international audience. Step-by-step, you'll be guided through the intricacies of formulating a robust global branding strategy that drives financial success. From identifying niche markets to building strong partnerships with strategic allies, this book equips you with the knowledge and expertise to outshine your competitors in the global landscape. Cross Borders Success: Power Of Global Branding is not just about maximizing profitability, but also about creating a lasting impact that transcends borders. Embrace the opportunities that globalization presents and leverage them to propel your brand towards unprecedented heights. No longer bound by limitations, tap into the power of globalization and witness your brand's transformation into a worldwide phenomenon. Prepare to be inspired as you explore the captivating stories of global brands that conquered the world stage through visionary global branding strategies. Embrace the journey towards Cross-Borders Success and uncover the untapped potential that lies beyond your doorstep.

The Global Market

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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18

The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

A Contingency Framework For Global Branding

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Author : Burcu Tasoluk
language : en
Publisher:
Release Date : 2006

A Contingency Framework For Global Branding written by Burcu Tasoluk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Branding (Marketing) categories.

Best Of Branding The

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Author :
language : en
Publisher: McGraw Hill Professional
Release Date :

Best Of Branding The written by and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Publisher Description

International Marketing Strategy

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Author : Frank Bradley
language : en
Publisher: Prentice Hall
Release Date : 2002

International Marketing Strategy written by Frank Bradley and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: 46 case exhibits illustrating real-life examples A Part-map to help readers navigate through the text Implications of the Internet and other new technologies integrated throughout Two new chapters - ' Pricing in international markets' and ' Vision and strategy for International Markets' More global coverage with data on Asia-Pacific and African countries " International Marketing Strategy" is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets. For tutors: There are an Instructor' s Manual and PowerPoint slides to accompany this text atwww.booksites.net/bradley Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.

The Big Brand Challenge

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Author : Ulrike Schöneberg
language : en
Publisher:
Release Date : 1996

The Big Brand Challenge written by Ulrike Schöneberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.

Business Bulletin

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Author :
language : en
Publisher:
Release Date : 1991

Business Bulletin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Australia categories.