Branded Male

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Branded Male

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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-02-03

Branded Male written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-03 with Business & Economics categories.

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Bulletin

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Author : Government Museum (Madras, India)
language : en
Publisher:
Release Date : 1900

Bulletin written by Government Museum (Madras, India) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Ethnology categories.

Works

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Author : James Hamilton (Minister of the Presbyterian Church, Regent Square, London.)
language : en
Publisher:
Release Date : 1873

Works written by James Hamilton (Minister of the Presbyterian Church, Regent Square, London.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1873 with categories.

Branded Men And Women

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Author : William Francis Hooker
language : en
Publisher:
Release Date : 1921

Branded Men And Women written by William Francis Hooker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Frontier and pioneer life categories.

Branded Male

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Author : Mark Tungate
language : en
Publisher: Kogan Page Publishers
Release Date : 2008

Branded Male written by Mark Tungate and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Stores

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Author :
language : en
Publisher:
Release Date : 1962

Stores written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Dry-goods categories.

Textile Trends

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Author :
language : en
Publisher:
Release Date : 1997

Textile Trends written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Textile fabrics categories.

Sermons And Lectures

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Author : James Hamilton
language : en
Publisher:
Release Date : 1873

Sermons And Lectures written by James Hamilton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1873 with Presbyterian Church categories.

The Living Age

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Author :
language : en
Publisher:
Release Date : 1892

The Living Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with categories.

History Of Floyd County Iowa

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Author :
language : en
Publisher:
Release Date : 1882

History Of Floyd County Iowa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with Floyd County (Iowa) categories.