Boomers

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Baby Boomers And Their Parents

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Author : George P. Moschis
language : en
Publisher: Paramount Market Publishing
Release Date : 2007

Baby Boomers And Their Parents written by George P. Moschis and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.

The New Old

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Author : Julia Huber
language : en
Publisher: Demos
Release Date : 2003

The New Old written by Julia Huber and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Social Science categories.

"Baby Boomers can rewrite the political agenda on public spending, quality of life, or even conflict between the generations"...[cover].

The Pinch

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Author : David Willetts
language : en
Publisher: Atlantic Books Ltd
Release Date : 2010-09-01

The Pinch written by David Willetts and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Political Science categories.

The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run our country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children.Social, cultural and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.

Baby Boomers

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Author : Naomi Woodspring
language : en
Publisher:
Release Date : 2016

Baby Boomers written by Naomi Woodspring and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Aging categories.

This study of the baby boomer generation reflects the intersection of time, ageing, body and identity to give a nuanced and enlightened understanding of the ageing process.

Unretirement

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Author : Chris Farrell
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-02

Unretirement written by Chris Farrell and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Business & Economics categories.

The budget battles of recent years have amplified the warnings of demographic doomsayers who predicted that a wave of baby boomers would bleed America dry, bankrupting Social Security and Medicare as they faded into an impoverished old age. On the contrary, argues award-winning journalist Chris Farrell, we are instead on the verge of a broad, positive transformation of our economy and society. The old idea of "retirement"--a word that means withdrawal, describing a time when people gave up productive employment and shrank their activities--was a short-lived historical anomaly. Humans have always found meaning and motivation in work and community, Farrell notes, and the boomer generation, poised to live longer in better health than any before, is already discovering unretirement--extending their working lives with new careers, entrepreneurial ventures, and volunteer service. Their experience, wisdom--and importantly, their continued earnings--will enrich the American workplace, treasury, and our whole society in the decades to come. Unretirement not only explains this seismic change, now in its early stages, it provides key insights and practical advice for boomers about to navigate this exciting, but unsettled, new frontier, drawing on Chris Farrell's decades of covering personal finance and economics for Bloomsberg Businessweek and Marketplace Money. This will be an indispensable guide to the landscape of unretirement from one of America's most trusted experts.

The Baby Boomer Generation

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Author : Paul Feeney
language : en
Publisher: The History Press
Release Date : 2015-01-05

The Baby Boomer Generation written by Paul Feeney and has been published by The History Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with History categories.

Do you remember washing in a tin bath by the fire, using outside lavatories and not having a television? Did you grow up in the 1950s and were you a teenager in the swinging sixties? If the Festival of Britain, food rationing and the Queen's coronation are among your earliest memories then you belong to the post-war baby boomer generation. How did we end up here, in the second decade of the twenty-first century, when it all just seems like yesterday? In this fascinating new trip down memory lane, Paul Feeney remembers what it has been like to live through the eventful second half of the twentieth century. This nostalgic journey through an era of change will resonate with anyone who began their innocent childhood years in austerity and has lived through a lifetime of ground-breaking events to the much changed Britain of today.

Generational Career Shifts

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Author : Eddy S. Ng
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-02-28

Generational Career Shifts written by Eddy S. Ng and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-28 with Business & Economics categories.

Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.

Renewing The Family A History Of The Baby Boomers

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Author : Catherine Bonvalet
language : en
Publisher: Springer
Release Date : 2014-10-10

Renewing The Family A History Of The Baby Boomers written by Catherine Bonvalet and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Social Science categories.

This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns of ageing boomers. It shows how the baby-boomers challenged traditional family attitudes and adopted new lifestyles in the 1960s and 1970s. Drawing on 90 interviews conducted with baby boomers living in London and Paris, the book demonstrates how their aspirations for leisure and consumption converged with family responsibilities and obligations. It shows how the baby boomers emerged from an authoritative upbringing to challenge some of the traditional assumptions of the family, such as marriage and cohabitation. The rise of feminism led by the baby-boomers is examined, together with its impact on family forms and structures. The book shows how women’s trajectories veered between the two extremes of family and employment, swerving between the models of stay-at-home mother and working woman. It demonstrates how new family configurations such as solo parenting, and recomposed families were adopted by the baby boomers. Today, as they enter into retirement, the baby-boomers remain closely involved in the lives of their children and parents, although relationships with elderly parents are maintained primarily through a sense of duty and obligation. The book concludes that the baby boomers have both been influenced by and actors to the changes and transformations that have occurred to family life. They reconciled and continue to reconcile, individualism with family obligations. As grandparents often with an ageing parent still alive, the baby boomers wish to keep the independence that has been the hallmark of their generation whilst not abandoning family life.

Marketing To Leading Edge Baby Boomers

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Author : Brent Green
language : en
Publisher: Paramount Market Publishing
Release Date : 2006

Marketing To Leading Edge Baby Boomers written by Brent Green and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Eternal Youths

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Author : James Harkin
language : en
Publisher: Demos
Release Date : 2004

Eternal Youths written by James Harkin and has been published by Demos this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group.