Black Ops Advertising

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Black Ops Advertising

Black Ops Advertising written by Mara Einstein and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with Business & Economics categories.

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

The Book Buyer S Guide

The Book Buyer S Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.

Business Publication Advertising Source

Business Publication Advertising Source written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.

The Publishers Weekly

The Publishers Weekly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with American literature categories.

Advertising World

Advertising World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1918 with Advertising categories.

Talking Book Topics

Talking Book Topics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Talking books categories.

The Advertising Red Books

The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertisers categories.

Printers Ink

Printers Ink written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Advertising categories.

Direct Marketing

Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Direct marketing categories.

Advertising Age

Advertising Age written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.

Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.