Behavioural Targeting

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Behavioural Targeting

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Author : Alice Klever
language : en
Publisher: Diplomica Verlag
Release Date : 2009-08-28

Behavioural Targeting written by Alice Klever and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.

Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising, especially when they do not belong to the target group of the advertised product or service. This implies a great amount of budget wastage and a potential damage to brand images, since too many consumers are targeted with the wrong advertising message. Furthermore media consumption has changed over the years, while the consumption of TV for instance remains stable, the internet consumption increases dramatically, in the younger target groups it has already outgrown the TV consumption, and therefore an attenuation of this trend can be expected. This means more and more prospective consumers will spend more and more time online and are therefore important potential targets for advertising campaigns. Keeping in mind the negative consequences of the irrelevant and too intense advertising the question arises if there is a way to avoid the drawbacks of offline media and use the opportunities offered by online media. The necessity of defining the right target group for an advertising campaign is as undoubted as the difficulties implied in that process, the end product being able to target the right persons online. Behavioural targeting might offer a way to analyse online media and therefore to contribute to the requirements for optimal media planning in order to achieve a high degree

Business Law And Ethics Concepts Methodologies Tools And Applications

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-03-31

Business Law And Ethics Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.

In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.

Consumer Behaviour

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Author : Leon Schiffman
language : en
Publisher: Pearson Higher Education AU
Release Date : 2013-10-15

Consumer Behaviour written by Leon Schiffman and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-15 with Business & Economics categories.

A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.

Admap

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Author :
language : en
Publisher:
Release Date : 2010

Admap written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.

Competition Policy Newsletter

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Author :
language : en
Publisher:
Release Date : 2008

Competition Policy Newsletter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Antitrust law categories.

International Journal Of Market Research

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Author :
language : en
Publisher:
Release Date : 2010

International Journal Of Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.

Market Targeting In Public Transport

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Author :
language : en
Publisher:
Release Date : 1987

Market Targeting In Public Transport written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Local transit categories.

Canadian Journal Of Behavioural Science

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Author :
language : en
Publisher:
Release Date : 1989

Canadian Journal Of Behavioural Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Behaviorism (Psychology) categories.

National Strategy For Behaviour Change Interventions And Communications For Hiv And Aids

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Author : Botswana
language : en
Publisher:
Release Date : 2006

National Strategy For Behaviour Change Interventions And Communications For Hiv And Aids written by Botswana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with AIDS (Disease) categories.

Targeted Road Safety Programmes

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Author : Organisation for Economic Co-operation and Development
language : en
Publisher:
Release Date : 1994

Targeted Road Safety Programmes written by Organisation for Economic Co-operation and Development and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Technology & Engineering categories.