Behavioral Advertising
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Behavioral Advertising
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
language : en
Publisher:
Release Date : 2012
Behavioral Advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Data protection categories.
Behavioral Marketing Concepts And Applications
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Behavioral Marketing Concepts And Applications written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Privacy Implications Of Online Advertising
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
language : en
Publisher:
Release Date : 2012
Privacy Implications Of Online Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Data protection categories.
Broadband Providers And Consumer Privacy
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Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
language : en
Publisher:
Release Date : 2009
Broadband Providers And Consumer Privacy written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computers categories.
Information Assurance And Security Ethics In Complex Systems Interdisciplinary Perspectives
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Author : Dark, Melissa Jane
language : en
Publisher: IGI Global
Release Date : 2010-08-31
Information Assurance And Security Ethics In Complex Systems Interdisciplinary Perspectives written by Dark, Melissa Jane and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
Information Assurance and Security Ethics in Complex Systems: Interdisciplinary Perspectives offers insight into social and ethical challenges presented by modern technology. Aimed at students and practitioners in the rapidly growing field of information assurance and security, this book address issues of privacy, access, safety, liability and reliability in a manner that asks readers to think about how the social context is shaping technology and how technology is shaping social context and, in so doing, to rethink conceptual boundaries.
Self Regulatory Principles For Online Behavioral Advertising
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Author : Barry Leonard
language : en
Publisher: DIANE Publishing
Release Date : 2011
Self Regulatory Principles For Online Behavioral Advertising written by Barry Leonard and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. Staff¿s Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and Staff¿s Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.
Self Regulatory Principles For Online Behavioral Advertising
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Author : American Association of Advertising Agencies
language : en
Publisher:
Release Date : 2009
Self Regulatory Principles For Online Behavioral Advertising written by American Association of Advertising Agencies and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
Regulating Online Behavioural Advertising Through Data Protection Law
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Author : Jiahong Chen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-05-28
Regulating Online Behavioural Advertising Through Data Protection Law written by Jiahong Chen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Law categories.
This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.
Behavioral Advertising
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Author : Chris Jay Hoofnagle
language : en
Publisher:
Release Date : 2014
Behavioral Advertising written by Chris Jay Hoofnagle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
At UC Berkeley, we are informing political debates surrounding online privacy through empirical study of website behaviors. In 2009 and 2011, we surveyed top websites to determine how they were tracking consumers. We found that advertisers were using persistent tracking technologies that were relatively unknown to consumers. Two years later, we found that the number of tracking cookies expanded dramatically and that advertisers had developed new, previously unobserved tracking mechanisms that users cannot avoid even with the strongest privacy settings. These empirical observations are valuable for the political debate surrounding online privacy because they inform the framing and assumptions surrounding the merits of privacy law. Our work demonstrates that advertisers use new, relatively unknown technologies to track people, specifically because consumers have not heard of these techniques. Furthermore, these technologies obviate choice mechanisms that consumers exercise. We argue that the combination of disguised tracking technologies, choice-invalidating techniques, and models to trick the consumers into revealing data suggests that advertisers do not see individuals as autonomous beings. Once conceived of as objects, preferences no longer matter and can be routed around with tricks and technology. In the political debate, “paternalism” is a frequently invoked objection to privacy rules. Our work inverts the assumption that privacy interventions are paternalistic while market approaches promote freedom. We empirically demonstrate that advertisers are making it impossible to avoid online tracking. Advertisers are so invested in the idea of a personalized web that they do not think consumers are competent to decide to reject it. We argue that policymakers should fully appreciate the idea that consumer privacy interventions can enable choice, while the alternative, pure marketplace approaches can deny consumers opportunities to exercise autonomy.
Behavioral Advertising
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Author : United States. Congress
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-12-16
Behavioral Advertising written by United States. Congress and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-16 with categories.
Behavioral advertising : industry practices and consumers' expectations : joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 18, 2009.