Basics Advertising

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Basics Advertising 01 Copywriting

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Author : Rob Bowdery
language : en
Publisher: Bloomsbury Publishing
Release Date : 2008-06-16

Basics Advertising 01 Copywriting written by Rob Bowdery and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-16 with Business & Economics categories.

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Basics Advertising 02 Art Direction

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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2010-06-01

Basics Advertising 02 Art Direction written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-01 with Business & Economics categories.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Basics Advertising 03 Ideation

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Author : Nik Mahon
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-08-10

Basics Advertising 03 Ideation written by Nik Mahon and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-10 with Design categories.

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

The Fundamentals Of Creative Advertising

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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31

The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Basics Advertising

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Author :
language : en
Publisher:
Release Date : 2008

Basics Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.

Basics Advertising: Copywriting, part of the AVA Basics Advertising series, provides a comprehensive teaching resource exploring the act of copywriting and the role of the copywriter in the overall advertising process. The book highlights the importance of thinking both verbally and visually, since the words and images that occur within creative ad concepts often arise together, and even image-based ideas are often dreamt up by the conceptual copywriter rather than a designer or art director. The book contains numerous visual examples, which show the variety of work that copywriters are involved in, plus accompanying explanatory text to help the reader understand just why these ads work so well. There are practical exercises as well as tips and guidance on how to generate ideas and think creatively. Topics covered include an introduction to the role of copywriters, understanding the product, knowing your audience, mastering the language, sharpening style, rules, creating effective copy and advertising around the world.

Fundamentals Of Advertising

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Author : John Wilmshurst
language : en
Publisher: Routledge
Release Date : 2010-02-17

Fundamentals Of Advertising written by John Wilmshurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-17 with Business & Economics categories.

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

The Un Common Sense Of Advertising

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Author : Sanjay Tiwari
language : en
Publisher: SAGE
Release Date : 2003-06-15

The Un Common Sense Of Advertising written by Sanjay Tiwari and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-15 with Business & Economics categories.

This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.

Use Of Marketing Data In The Advertising Program

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Author : Center for Marketing Communications
language : en
Publisher:
Release Date : 1962

Use Of Marketing Data In The Advertising Program written by Center for Marketing Communications and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Advertising categories.

How To Start A Restaurant And Five Other Food Businesses

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Author : Jacquelyn Lynn
language : en
Publisher:
Release Date : 2001

How To Start A Restaurant And Five Other Food Businesses written by Jacquelyn Lynn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Food service management categories.

E Commerce Basics

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Author : Bruce J. McLaren
language : en
Publisher: Cengage Learning
Release Date : 2003

E Commerce Basics written by Bruce J. McLaren and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Previous ed.: Cincinnati, Ohio: South-Western, 2000.