Basic Marketing

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Basic Marketing

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Author : Edmund Jerome McCarthy
language : en
Publisher:
Release Date : 1962

Basic Marketing written by Edmund Jerome McCarthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Marketing categories.

Basic Marketing

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Author : William G. Zikmund
language : en
Publisher:
Release Date : 1996

Basic Marketing written by William G. Zikmund and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to add their own material and still provide coverage of the essential topics.

Basic Marketing

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Author : William D. Perreault
language : en
Publisher: Irwin Professional Publishing
Release Date : 2008

Basic Marketing written by William D. Perreault and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition.

Basic Marketing

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Author : William D. Perreault
language : en
Publisher:
Release Date : 2002

Basic Marketing written by William D. Perreault and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Applications In Basic Marketing

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Author :
language : en
Publisher:
Release Date : 2002

Applications In Basic Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.

Clippings from the popular business press.

Basic Marketing

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Author : Tom Cannon
language : en
Publisher:
Release Date : 1986

Basic Marketing written by Tom Cannon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.

Ebook Basic Marketing

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Author : William Perreault
language : en
Publisher: McGraw Hill
Release Date : 2013-04-16

Ebook Basic Marketing written by William Perreault and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Basic Marketing

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Author : Paul Rose
language : en
Publisher: Cengage Learning Australia
Release Date : 2004

Basic Marketing written by Paul Rose and has been published by Cengage Learning Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.

1. What is a market? -- 2. What is marketing -- 3. The external environment of any market -- 4. Research in marketing -- 5. There are many different markets -- 6. What makes people or organisations your customers, clients, consumers? -- 7. Products, services, offerings ... -- 8. Pricing is a marketing function -- 9. Distribution: the logistics of marketing -- 10. Promotion: the public face of marketing -- 11. The sales function: hands-on marketing -- 12. People: the glue of marketing -- 13. Understanding the importance of timing -- 14. The marketing plan: pulling it all together.

Basic Marketing

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Author : Jr. Perreault, William
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2010-10-19

Basic Marketing written by Jr. Perreault, William and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Business & Economics categories.

Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing

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Author : William D. Perreault
language : en
Publisher:
Release Date : 1999

Basic Marketing written by William D. Perreault and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Export marketing categories.