B2b Digital Marketing
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B2b Digital Marketing Strategy
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Author : Simon Hall
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-08-13
B2b Digital Marketing Strategy written by Simon Hall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-13 with Business & Economics categories.
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
B2b Digital Marketing
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Author : Michael Miller
language : en
Publisher: Que Publishing
Release Date : 2012-03-07
B2b Digital Marketing written by Michael Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Business & Economics categories.
The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today! You’ll Learn How To: • Define realistic, measurable goals for your B2B digital marketing initiative • Segment your audience and identify the best digital platforms and vehicles for connecting with them • Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty • Create a flexible, actionable B2B digital marketing plan • Design a website that helps B2B buyers quickly find exactly what they need • Optimize your site for today’s search engines and today’s customers • Use tailored, targeted email to reach more customers and prospects at lower cost • Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants • Drive real value from Facebook, LinkedIn, Google+, and Twitter • Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
9 Best Kept Secrets Of B2b Digital Marketing
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Author : Greg Gutkowski
language : en
Publisher:
Release Date : 2015-07-27
9 Best Kept Secrets Of B2b Digital Marketing written by Greg Gutkowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-27 with categories.
Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales. Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors. 9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world's largest and most sophisticated marketing companies. From top down and bottom up you will discover best practices and strategies for integrating digital marketing including: * How to get found in a digital world and the right way to engage prospects and customers online * How to generate leads and sales 24/7 with internet marketing * Why data integration is essential to your success and how to accomplish this * Why B2B companies must approach social media marketing differently than B2C companies * The biggest mistakes that companies make with ecommerce and how to avoid these * Which digital resources provide the biggest ROI * And much more! Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today!
The Definitive Guide To B2b Digital Transformation
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Author : Fred Geyer
language : en
Publisher: Frederick Geyer
Release Date : 2020-05-26
The Definitive Guide To B2b Digital Transformation written by Fred Geyer and has been published by Frederick Geyer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-26 with Business & Economics categories.
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
Innovative B2b Marketing
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Author : Simon Hall
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-08-03
Innovative B2b Marketing written by Simon Hall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-03 with Business & Economics categories.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
B2b Digital Marketing
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Author : Michael Miller
language : en
Publisher:
Release Date : 2012
B2b Digital Marketing written by Michael Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Digital media categories.
Complete B2b Online Marketing
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Author : William Leake
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-24
Complete B2b Online Marketing written by William Leake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Business & Economics categories.
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.
Social Media For B2b Marketing Strategies And Best Practices
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2021-11-11
Social Media For B2b Marketing Strategies And Best Practices written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-11 with Business & Economics categories.
In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for B2B businesses to reach and engage with their target audience effectively. The book "Social Media for B2B Marketing" is a comprehensive guide that unravels the strategies and best practices essential for success in this realm. From understanding the unique dynamics of B2B marketing to crafting a tailored social media strategy, this book provides valuable insights to help businesses leverage platforms like LinkedIn, Twitter, and Facebook to their advantage. The book emphasizes the importance of establishing a strong brand presence on social media, creating valuable content, and nurturing meaningful connections with potential clients. It delves into how to identify the right social media channels that align with specific B2B goals and how to measure the success of these efforts. Furthermore, "Social Media for B2B Marketing" highlights the significance of using social listening tools to gain a deeper understanding of customer needs, preferences, and pain points, enabling businesses to refine their offerings accordingly. By adopting the strategies and best practices outlined in this book, B2B companies can position themselves as thought leaders in their industry, build credibility, and ultimately generate high-quality leads and long-term business relationships through social media.
Digital China How To Do B2b Marketing In China
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date : 2020-01-01
Digital China How To Do B2b Marketing In China written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-01 with Business & Economics categories.
China is a global manufacturing hub and home to many of the world’s largest trade fairs. It’s also a global center for research and development, prototyping, AI, 5G, green technology, facial recognition and data analysis. For businesses, it’s a very important place to develop connections, partnerships and a reputation with other businesses. If you’re a B2B company looking at the China market, this book is for you. Find out how to set yourself apart in the B2B space through the power of digital marketing and online platforms. Here’s an excerpt to give you a taste. There’s a belief among some that marketing only works for B2C companies. B2B marketing looks and feels different from B2C marketing but it’s been around forever and is even more necessary in a world full of increasing disruptions and challenges. As one of the world’s largest economies and a world centre for manufacturing, China provides ample opportunities for B2C and B2B brands alike. However, B2B marketing in China is a bit different from the West. Traditional trade shows, conference calls and meetings are irreplaceable aspects of B2B marketing now and in the future. However, a digital presence is important and has a strong effect when establishing business relationships. Most Chinese B2B companies also prefer a B2C selling approach and there are cultural differences in business etiquette and the dealmaking process that can’t be ignored. Flexibility, patience, a willingness to learn and adapting to local culture and practices is also necessary. Part of that adaptation involves lots of talking over dinners, understanding the negotiation process and being optimized for the mobile internet. Technology and personal interactions meld and overlap in China and for B2B businesses, one can’t replace the other. We’ve created this mini book for B2B companies in order to help them understand cultural differences, the Chinese digital marketing landscape and best practices. So if you have questions about getting attention from Chinese businesses, this book will help you to find your answers and create your B2B digital marketing strategy. The Digital Channels You Need to Know In 1999, near the start of China’s digital transformation, a group of people led by Jack Ma, started a B2B website called Alibaba.com. It was an English-language B2B website aimed at small businesses around the world that wanted to connect with manufacturers and suppliers in China. It’s next website, also launched in 1999, was 1688.com, a Chinese-language B2B marketplace for domestic companies. We all know how that went. Today, Alibaba is one of the world’s largest tech companies. It has expanded into financial technology, cloud storage systems, entertainment, media and offline grocery stores. And it all started with B2B. According to a July 2019 interview with John Caplan, head of North American B2B at Alibaba Group, “B2B e-commerce is a $23.9 trillion market — six times larger than B2C e-commerce.” So let’s get started with a list of digital channels for B2B in China that you need to know. It starts with one that everyone already knows. 1. Alibaba.com The granddaddy of them all. Jack Ma chose Alibaba as the name for the first site after the character Ali Baba from the folktale. He tested the name while he was in San Francisco and found it was recognized by people from all over the world. Alibaba.com is a huge multi-language portal for small businesses world-wide who are looking for suppliers and manufacturers. While most of the suppliers on the site are from China, international companies are also represented. Menus on the homepage allow for 15 different languages, regional settings and for prices to be indicated in currencies from all over the globe. The category menu on the homepage lists 9 product categories and the full menu lists 12 more with countless subgroups that include everything from firefighting supplies to balloons. You can buy everything from a single toy to crude oil (500,000 barrels is the minimum buy). It’s fair to say that whatever your size or industry, there’s something here for you.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence
B2b Digital Marketing Playbook
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Author : Carolin Durst
language : de
Publisher: Springer-Verlag
Release Date : 2025-03-26
B2b Digital Marketing Playbook written by Carolin Durst and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
Mit diesem Buch hältst Du den Kompass für das moderne B2B-Marketing im digitalen Zeitalter in der Hand. Von der Marketingstrategie über Kanäle und Tools findest Du alles, was Du als CMO oder Marketingexperte in einem mittelständischen B2B-Unternehmen benötigst. Wir geben Dir Werkzeuge an die Hand, Silos aufzubrechen und abteilungsübergreifend eine wirksame Kommunikation aufzusetzen, die mehr leistet als nur kurzfristig Leads zu produzieren. Unser Playbook ist dabei hands-on und voller Best Practices, Checklisten und Erfahrungsberichten. Das B2B Digital Marketing Playbook ist nichts, was Du von vorne bis hinten durchackern musst. Benutze es wie ein Handbuch: Immer dann, wenn eine Frage oder ein Thema im Job auftaucht – nachschlagen, lesen, umsetzen. Ein Buch aus der Praxis für die Praxis – ein Buch für B2B-Marketers, die Ihre Marketing-Performance für alle sichtbar steigern wollen. Diese zweite Auflage wurde vollständig aktualisiert und erweitert. Aus dem Inhalt: Strategie – Toolbox – Operatives Marketing Wie Du Dein Unternehmen positionierst und kluge Marketingziele formulierst Wie Du ein funktionierendes Marketing-KPI-System aufbaust Wie Du die wichtigsten Digital-Marketing-Instrumente effizient einsetzt: von Websites und E-Mail- sowie Video-Marketing über Corporate Influencer bis zu Podcasts und hybriden Events Wie Du einen passenden Marketing-Technologie-Stack auswählst Wie Du ein starkes Marketing-Team aufbaust Wie aus den ewigen Widersachern Marketing und Vertrieb ein Dreamteam wird Was die Geschäftsführung erwartet und wie Du deren Vertrauen gewinnst