Asia Pacific Focus
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Business Strategy
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Author : Irene Chow
language : en
Publisher:
Release Date : 2004
Business Strategy written by Irene Chow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Offers a taste of the diverse management and economic climate in Asia by placing a magnifying glass over the economies of Asia. It first develops a framework for understanding business strategy, then provides a detailed profile of Asian countries with spotlights on their business characteristics and how that affects the implementation of strategy.
The Global Environment Outlook
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Author : Suvit Yodmani
language : en
Publisher:
Release Date : 1997
The Global Environment Outlook written by Suvit Yodmani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
International Marketing An Asia Pacific Focus
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Author : Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2008-09-24
International Marketing An Asia Pacific Focus written by Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-24 with categories.
International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of 'real world' examples of small to medium sized enterprises (SME's) and multinational corporations (MNC's) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME's and MNC's that are increasingly attempting to operate globally.Part 1: International marketing environmentPart 2: Analysing international marketing opportunitiesPart 3: Developing international marketing strategyPart 4: Trends in global marketing
Analysis And Evaluation Of Market Entry Modes Into The Asia Pacific Region
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Author : Thomas Andexer
language : en
Publisher: GRIN Verlag
Release Date : 2008-08-25
Analysis And Evaluation Of Market Entry Modes Into The Asia Pacific Region written by Thomas Andexer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-25 with Business & Economics categories.
Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: ‘The Asia-Pacific region, SMEs and the industrial goods business’ stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos’ market entry decision with means of a scoring model, whereas AdPhos’ decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.
International Hrm
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Author :
language : en
Publisher:
Release Date : 2005
International Hrm written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Personnel management categories.
Asia Pacific Focus
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Author : Philip Hans Hirsch
language : en
Publisher: Jacaranda
Release Date : 1991
Asia Pacific Focus written by Philip Hans Hirsch and has been published by Jacaranda this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Social Science categories.
A textbook for NSW Year 12 geography students, intended specially for the TAustralia's Neighbours' component. Divided into sectionalised, thematic chapters that also contain glossaries of important terms, lists of specific references and task-oriented exercises.
Special Issue Work And Employment In A Globalized Era
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Author : Yaw A. Debrah
language : en
Publisher:
Release Date : 2000
Special Issue Work And Employment In A Globalized Era written by Yaw A. Debrah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Work And Employment In A Globalized Era
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Author : Yaw A. Debrah
language : en
Publisher: Psychology Press
Release Date : 2001
Work And Employment In A Globalized Era written by Yaw A. Debrah and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This text examines how global competitive pressures in Asia are transforming workplace relations and impacting on strategies of managers as well as the responses and behaviours of trade unions and employees.
International Marketing
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: Wiley
Release Date : 2005-05-20
International Marketing written by Masaaki (Mike) Kotabe and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-20 with Business & Economics categories.
"International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of \'real world\' examples of small to medium sized enterprises (SME\'s) and multinational corporations (MNC\'s) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing. A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME\'s and MNC\'s that are increasingly attempting to operate globally. FEATURES 16 chapters chosen and sequenced to reflect the topics traditionally taught in a typical undergraduate 12 or 13 week International Marketing course. Specific chapters on both International Consumers and Segmentation and Positioning Australasian and Asia-Pacific data, research and examples are used along side relevant international examples.Each chapter opens with an Asia Pacific scene setter, providing a "real world" examining of the chapter topic.Key Terms and Margin Definitions. Applied Activity at the end of each chapter requires the student to explain, debate and consider information provided in one of the real world examples from the chapter. International Spotlight boxes in each chapter, highlight significant examples from the international marketing environment and relate them back to the theory being discussed. Large End of Book Cases are designed to challenge students with real and current business problems and issues. They require in-depth analysis and discussion of various topics covered in the chapters, and help students experience how the knowledge they have gained can be applied in real life situations. Review questions help students test themselves on the chapter concepts and theories. Discussion questions are designed to serve as mini-cases. Many of the issues presented in these questions are current problems facing international marketing managers that encourage class discussion and further research.
Special Issue Asia Pacific Focus
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Author : Matthew Chervenak
language : en
Publisher:
Release Date : 2005
Special Issue Asia Pacific Focus written by Matthew Chervenak and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.