Applying Relationship Marketing
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Applying Relationship Marketing Principles To Investor Relations Management
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Author : Florian Feick
language : en
Publisher:
Release Date : 2012
Applying Relationship Marketing Principles To Investor Relations Management written by Florian Feick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Relationship Marketing A Broad Church Conceptual And Theoretical Development In Relationship Marketing
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Author : John Egan
language : en
Publisher:
Release Date : 2005
Relationship Marketing A Broad Church Conceptual And Theoretical Development In Relationship Marketing written by John Egan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Relationship marketing categories.
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
Advances In Relationship Marketing
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Author : Adrian Payne
language : en
Publisher: Cassell Academic
Release Date : 1995
Advances In Relationship Marketing written by Adrian Payne and has been published by Cassell Academic this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The subject of relationship marketing is proving to be of increasing interest to all management academics and marketing professionals. The author presents current thinking from academics representing a broad range of management disciplines.
Relationship Marketing In The Digital Age
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Author : Robert Palmatier
language : en
Publisher: Routledge
Release Date : 2019-01-15
Relationship Marketing In The Digital Age written by Robert Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Applying Relationship Marketing
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Author : Magdaline Wanjiru
language : en
Publisher:
Release Date : 2012
Applying Relationship Marketing written by Magdaline Wanjiru and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Libraries categories.
Creativity In Services Marketing
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1986
Creativity In Services Marketing written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Marketing Channels
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Author : Barry Berman
language : en
Publisher:
Release Date : 1996
Marketing Channels written by Barry Berman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.
1986 Ama Educators Proceedings
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1986
1986 Ama Educators Proceedings written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Journal Of Business Strategies
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Author :
language : en
Publisher:
Release Date : 1998
Journal Of Business Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Industrial management categories.
Relationship Marketing
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Author : Hendrik Johannes Visagie
language : en
Publisher:
Release Date : 2000
Relationship Marketing written by Hendrik Johannes Visagie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Consumer satisfaction categories.