Applied Research Methods For Mass Communicators
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Applied Research Methods For Mass Communicators
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Author : Joey Reagan
language : en
Publisher:
Release Date : 2006
Applied Research Methods For Mass Communicators written by Joey Reagan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
College professors who teach research methods have a number of high quality textbooks from which to choose. But most of these books are focused on how to do social science research. Few, in fact, focus exclusively or heavily on how to use that research in the real world.Applied Research Methods for Mass Communicators is designed to solve this problem. It is designed specifically for college students who plan to work in the fields of advertising, public relations and journalism. The focus of Applied Research Methods is on helping future professionals and managers of communication businesses understand, evaluate and apply the research used in their industries. Real-world examples are used liberally to illustrate the basics of research, which include design, sampling, and data analysis. Other topics covered include:Problem DefinitionVariables and VarianceResearch Questions and HypothesesRelations and Cause & EffectQualitative and Quantitative ResearchData Gather TechniquesQuestionnaire DesignCoding Data and CodebooksInferential and Descriptive StatisticsAnalytical ApproachesHow to Write Research ReportsResearch Ethics
Applied Communication Research Methods
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Author : Michael Boyle
language : en
Publisher: Routledge
Release Date : 2015-06-19
Applied Communication Research Methods written by Michael Boyle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Language Arts & Disciplines categories.
Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
Qualitative Communication Research Methods
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Author : Thomas R. Lindlof
language : en
Publisher: SAGE Publications
Release Date : 2017-11-01
Qualitative Communication Research Methods written by Thomas R. Lindlof and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Language Arts & Disciplines categories.
"This is the best qualitative methods book I’ve seen, especially among books aimed at undergraduate audiences." —Michael Irvin Arrington, Indiana State University Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide readers through every step of the qualitative process, from developing research topics and questions through writing a final report. Readers are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping readers make informed judgments about the significance and consequences of recent trends. New to the Fourth Edition: A new chapter titled "The Diversity of Qualitative Research in Communication Subfields" provides readers with a complete guide to the field’s distinctive subfields and enables readers to identify the research agenda that best represents their own interests. Two rising subfields – Political Communication and Communication Activism – were added, resulting in thirteen subfields covered. Two major phases of data analysis have been split into separate chapters, enabling readers to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis. Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide readers with cutting-edge knowledge and skills that affect what they study and how they study it. An analysis of new developments in media and technology shows readers how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data.
Applied Communication Research Methods
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Author : Michael P. Boyle
language : en
Publisher:
Release Date : 2015
Applied Communication Research Methods written by Michael P. Boyle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Communication categories.
Communication students are more engaged in learning about research methods when they are experiencing how research actually works in hands-on practice. A core text for undergraduate research methods courses, Applied Communication Research Methods: Everything You Need to Get Started shows how students can swiftly apply concepts to research problems, issues, projects, and questions that communication practitioners face every day in real practice. The book is also a superior reference: key concepts and terminology are easily navigated and linked to practical exercises within the context of the clear instruction. As such, Applied Communication Research Methods is a concise, engaging work that practitioners will refer to throughout their careers. Online resources, including sample syllabi, test banks, and more are available to adopters.
Communication Research
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Author : G. M. du Plooy
language : en
Publisher: Juta and Company Ltd
Release Date : 2002
Communication Research written by G. M. du Plooy and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
The Sage Encyclopedia Of Communication Research Methods
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Author : Mike Allen
language : en
Publisher: SAGE Publications
Release Date : 2017-04-11
The Sage Encyclopedia Of Communication Research Methods written by Mike Allen and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Social Science categories.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview
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Author : Anders Hansen
language : en
Publisher:
Release Date : 2009
Mass Communication Research Methods Researching Media And Communication In Society Consumption Audiences Politics Problems And Pleasures Continued Focus Group Research The Focused Interview written by Anders Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media categories.
Business Essentials For Strategic Communicators
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Author : M. Ragas
language : en
Publisher: Springer
Release Date : 2014-12-17
Business Essentials For Strategic Communicators written by M. Ragas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Computers categories.
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Mass Communication Research Methods Researching Media Institutions Organisations Professionals And Production Continued Political Economy Media Institutions The Political Economy Of Communications
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Author : Anders Hansen
language : en
Publisher:
Release Date : 2009
Mass Communication Research Methods Researching Media Institutions Organisations Professionals And Production Continued Political Economy Media Institutions The Political Economy Of Communications written by Anders Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Mass media categories.
Communication Activism Research For Social Justice
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Author : Kevin M. Carragee
language : en
Publisher: Taylor & Francis
Release Date : 2023-09-28
Communication Activism Research For Social Justice written by Kevin M. Carragee and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-28 with Social Science categories.
Communication scholars have taken seriously the call for engaged scholarship, and this book examines the principles, practices, and outcomes of communication activism research for social justice. Communication activism research differs from other engaged communication scholarship through researchers promoting social justice, intervening collaboratively, and creating or assisting established collective actors that represent marginalized communities. Collective actors examined in this book include Black Lives Matter, the feminist movement, and LGBTQ+ groups. This book provides practical guidance on how to perform communication activism research, offering recommendations for managing its challenges and discussing qualitative and quantitative methods for evaluating research interventions focusing on significant contemporary issues. This book will appeal to scholars who study and teach communication and social justice activism as well as scholars from disciplines such as sociology, and it is ideal as a text in courses on communication and activism, engaged communication scholarship, communication and social movements, and communication research methods.