Apple Confidential
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Apple Confidential 2 0
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Author : Owen W. Linzmayer
language : en
Publisher:
Release Date : 2004
Apple Confidential 2 0 written by Owen W. Linzmayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with BUSINESS & ECONOMICS categories.
Chronicles the best and the worst of Apple Computer's remarkable story.
Apple Confidential
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Author : Owen W. Linzmayer
language : en
Publisher:
Release Date : 1999
Apple Confidential written by Owen W. Linzmayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
Apple Confidential 2 0
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Author : Owen W. Linzmayer
language : en
Publisher:
Release Date : 2008
Apple Confidential 2 0 written by Owen W. Linzmayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computer industry categories.
Chronicles the best and the worst of Apple Computer's remarkable story.
Apple Confidential 2 0
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Author : Owen W. Linzmayer
language : en
Publisher:
Release Date : 2014-05-14
Apple Confidential 2 0 written by Owen W. Linzmayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with Business & Economics categories.
The second edition of this bestseller examines the tumultuous history of America's best-known Silicon Valley start-up, from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, including Apple's recent move into the music business. This updated and expanded edition is full of juicy quotes, timelines, charts, and photos.
Apple S Secret Of Success
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Author : Sascha Schneiders
language : en
Publisher: GRIN Verlag
Release Date : 2010-08-13
Apple S Secret Of Success written by Sascha Schneiders and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Business & Economics categories.
Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Leeds Metropolitan University, language: English, abstract: ABSTRACT There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down.
Steal This File Sharing Book
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Author : Wally Wang
language : en
Publisher:
Release Date : 2004
Steal This File Sharing Book written by Wally Wang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
Steal This File Sharing Book tackles the thorny issue of file sharing networks such as Kazaa, Morpheus, and Usenet. It explains how these networks work and how to use them. It exposes the dangers of using file sharing networks--including viruses, spyware, and lawsuits--and tells how to avoid them. In addition to covering how people use file sharing networks to share everything from music and video files to books and pornography, it also reveals how people use them to share secrets and censored information banned by their governments. Includes coverage of the ongoing battle between the software, video, and music pirates and the industries that are trying to stop them.
Apple T Shirts
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Author : Gordon Thygeson
language : en
Publisher:
Release Date : 1997
Apple T Shirts written by Gordon Thygeson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Apple Confidential
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Author : Owen W. Linzmayer
language : en
Publisher: Turtleback
Release Date : 1999-05-01
Apple Confidential written by Owen W. Linzmayer and has been published by Turtleback this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-01 with categories.
"Apple Confidential" examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
Reports Of Cases Determined In The Courts Of Appeal Of The State Of California
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Author :
language : en
Publisher:
Release Date : 2006
Reports Of Cases Determined In The Courts Of Appeal Of The State Of California written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Law reports, digests, etc categories.
Mathematics
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Author : Barry Max Brandenberger
language : en
Publisher: MacMillan Reference Library
Release Date : 2002
Mathematics written by Barry Max Brandenberger and has been published by MacMillan Reference Library this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Juvenile Nonfiction categories.
This new series offers the most comprehensive views of key areas in the world of science. Each set explores all facets of the topic, offering not only descriptive and analytical information, but also cultural and ethical issues, and career opportunities in many fields of science.