Analytics And Dynamic Customer Strategy

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Analytics And Dynamic Customer Strategy

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Author : John F. Tanner, Jr.
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-17

Analytics And Dynamic Customer Strategy written by John F. Tanner, Jr. and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-17 with Business & Economics categories.

Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Unlocking Success The Art Of Strategic Marketing In The Digital Age

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Author : Samuel Inbaraja S
language : en
Publisher: Samuel Inbaraja S
Release Date :

Unlocking Success The Art Of Strategic Marketing In The Digital Age written by Samuel Inbaraja S and has been published by Samuel Inbaraja S this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.

The Analytics Revolution

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Author : Bill Franks
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-16

The Analytics Revolution written by Bill Franks and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Business & Economics categories.

Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Handbook Of Service Science Volume Ii

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Author : Paul P. Maglio
language : en
Publisher: Springer
Release Date : 2018-10-16

Handbook Of Service Science Volume Ii written by Paul P. Maglio and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume. The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society. Handbook of Service Science, Volume II offers a thorough reference suitablefor a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

The Organisation Of Tomorrow

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Author : Mark Van Rijmenam
language : en
Publisher: Routledge
Release Date : 2019-07-19

The Organisation Of Tomorrow written by Mark Van Rijmenam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-19 with Business & Economics categories.

The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these emerging information technologies on people and society. Big data analytics empowers consumers and employees. This can result in an open strategy and a better understanding of the changing environment. Blockchain enables peer-to-peer collaboration and trustless interactions governed by cryptography and smart contracts. Meanwhile, artificial intelligence allows for new and different levels of intensity and involvement among human and artificial actors. With that, new modes of organising are emerging: where technology facilitates collaboration between stakeholders; and where human-to-human interactions are increasingly replaced with human-to-machine and even machine-to-machine interactions. This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D2 + A2 model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us This book offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the twenty-first century. It is a must-read for every organisation that wants to remain competitive in our fast-changing world.

Dynamic Semi Markov Analysis Of Consumer Response

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Author : John R. Hauser
language : en
Publisher:
Release Date : 1980

Dynamic Semi Markov Analysis Of Consumer Response written by John R. Hauser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.

Organizational Dynamics

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Author :
language : en
Publisher:
Release Date :

Organizational Dynamics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Customer Portfolio Analysis Among Competing Retail Stores

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Author : Arch G. Woodside
language : en
Publisher:
Release Date : 1991

Customer Portfolio Analysis Among Competing Retail Stores written by Arch G. Woodside and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.

Strategic Planning And Management Handbook

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Author : William Richard King
language : en
Publisher:
Release Date : 1987

Strategic Planning And Management Handbook written by William Richard King and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

Organizational Dynamics

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Author : American Management Associations
language : en
Publisher:
Release Date : 1987

Organizational Dynamics written by American Management Associations and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.