Agricultural Marketing
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Agricultural Marketing
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Author : S.B. Verma
language : en
Publisher: Scientific Publishers
Release Date : 2014-07-01
Agricultural Marketing written by S.B. Verma and has been published by Scientific Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Business & Economics categories.
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Global Agricultural Marketing Management
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Author : Steve Carter
language : en
Publisher: Food & Agriculture Org.
Release Date : 1997-01-01
Global Agricultural Marketing Management written by Steve Carter and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with Technology & Engineering categories.
Agricultural Marketing
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Author : Albert Maxwell
language : en
Publisher:
Release Date : 2020-09-15
Agricultural Marketing written by Albert Maxwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-15 with Technology & Engineering categories.
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Rural And Agricultural Marketing
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Author : Partha Sarathi Senapati
language : en
Publisher: Educreation Publishing
Release Date : 2015-10-28
Rural And Agricultural Marketing written by Partha Sarathi Senapati and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Technology & Engineering categories.
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)
The Agricultural Marketing System
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Author : V. James Rhodes
language : en
Publisher: John Wiley & Sons
Release Date : 1983
The Agricultural Marketing System written by V. James Rhodes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Better Agricultural Marketing Through Research
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Author : United States. Agricultural Marketing Service
language : en
Publisher:
Release Date : 1958
Better Agricultural Marketing Through Research written by United States. Agricultural Marketing Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Farm produce categories.
Agricultural Marketing Management
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Author : Lakshmi Dhar Hatai
language : en
Publisher: New India Publishing Agency
Release Date : 2016-05-25
Agricultural Marketing Management written by Lakshmi Dhar Hatai and has been published by New India Publishing Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-25 with Technology & Engineering categories.
Agricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.
Marketing Of Agricultural Products
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Author : Richard Louis Kohls
language : en
Publisher: MacMillan Publishing Company
Release Date : 1980
Marketing Of Agricultural Products written by Richard Louis Kohls and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
The framework of the marketing problem; Food markets and institutions; Prices and marketing costs; Functional and organizational issues; Government and food marketing; Commodity marketing.
Agricultural Marketing
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Author : K. N. Ravi Kumar Kumar
language : en
Publisher:
Release Date : 2014
Agricultural Marketing written by K. N. Ravi Kumar Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Technology & Engineering categories.
Having a thorough knowledge on the fundamental aspects of any subject is essential to analyze and understand its advanced versions. The same is conceptualized in this text book entitled, 'Agricultural Marketing', as it dealt all the basic concepts of marketing of agricultural produce in India and thus, explained the related advanced versions in a more analytical manner. Though several books were authored in the field of agricultural marketing, this book is relatively a significant achievement, as it offered simple and lucid explanation for different concepts and primarily designed as an aid for those teaching agricultural marketing. This material is relevant to undergraduate and postgraduate students pursuing Agricultural Marketing Management, Agricultural Economics, Agribusiness Management etc. This book harbours an up-dated and standard material on the various aspects of Agricultural Marketing duly covering the latest syllabi as prescribed by the several State Agricultural Universities in India. Hope this volume will also be very useful to the students, who desire to be competent enough in various competitive examinations.
Indian Agricultural Marketing
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Author : Jagdish Prasad
language : en
Publisher: Mittal Publications
Release Date : 1995
Indian Agricultural Marketing written by Jagdish Prasad and has been published by Mittal Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Agriculture and state categories.
Contributed articles.