Advertising To Children
DOWNLOAD
Download Advertising To Children PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Advertising To Children book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Advertising To Children
DOWNLOAD
Author : M. Blades
language : en
Publisher: Springer
Release Date : 2014-08-29
Advertising To Children written by M. Blades and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-29 with Psychology categories.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Advertising To Children On Tv
DOWNLOAD
Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Advertising To Children In China
DOWNLOAD
Author : Kara K. W. Chan
language : en
Publisher: Chinese University Press
Release Date : 2004
Advertising To Children In China written by Kara K. W. Chan and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Advertising To Children
DOWNLOAD
Author : Miriam Herbst
language : en
Publisher: GRIN Verlag
Release Date : 2005-11-01
Advertising To Children written by Miriam Herbst and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-01 with Business & Economics categories.
Essay from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Macquarie University, course: Media Cultures, language: English, abstract: Advertising on Television is still the most common and significant way of transporting messages to people and particularly to children in view of affecting their intent to buy. The Nielsen Media Research found out that, very young children as early as age two, watch television more than three hours per day, (1998, in Singer & Singer, 2001, p.15) which makes the subject of how children understand advertising messages and what they do with these messages an important topic. The producers of advertising campaigns have still noticed the importance of children as a target group and the significant influence on their parents’ purchases. Furthermore children are “consumers of tomorrow”, consequently companies have to create awareness of their products and create preferences as well as brand loyalty in the very early stages of children’s consumerism. Therefore it is an interesting topic to consider if commercials have an effect on children and if so, what they do with these messages. It is important to focus on the factors which have an influence on building up the mind of children. However, since this topic is very complex and the opinions differ, it is not possible to point out one general point of view. Every child is an individual with a different family background and an individual behaviour. Firstly it is significant to look at some general properties of a successful campaign and the increasing influence of children on their parents purchase. To find an assertion why children are strongly influenced, it will be briefly looked at how many advertisings an average child watched. Furthermore, another crucial point is how and to which extent television advertising does influence children on their brand perceptions. This essay will discuss how children understand television advertising and what they do with the message they get from it. For that reason it is essential to know and analyse the process of consumer socialization which will be mentioned afterwards. It will be considered how the family, the school, peer groups and the mass media influence a child.
Advertising To Children
DOWNLOAD
Author : Franziska Pfund
language : en
Publisher: GRIN Verlag
Release Date : 2002-10-20
Advertising To Children written by Franziska Pfund and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-20 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, language: English, abstract: The extent of children’s understanding of advertising messages and the influence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormous influence on children’s attitude and perception of advertising. Television advertising is still the most common and most important way of communicating messages to children. It will be discussed, how and when children start being able to distinguish commercials from program and when they can understand the advertising intent. A further crucial point is how and to which extent television advertising does influence children on their brand perceptions. An important part of television advertising targeted to children is about food. The effects on children and some measures as well as how advertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children that have a great impact and some of them will be illustrated. Concluding, this paper will give some future directions of research. [...]
Advertising To Children
DOWNLOAD
Author : M. Carole Macklin
language : en
Publisher: SAGE
Release Date : 1999-07-16
Advertising To Children written by M. Carole Macklin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
The Impact Of Television Advertising On Children
DOWNLOAD
Author : Namita Unnikrishnan
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 1996-06-17
The Impact Of Television Advertising On Children written by Namita Unnikrishnan and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06-17 with Business & Economics categories.
Based on qualitative research with children aged between five and 15, this book focuses on the potential of advertising in shaping the consciousness of such vulnerable individuals. The two major tenets proposed by the authors are: that television advertising needs to be scrutinized in view of its capability to leave an indelible mark on the individual′s mind; and that, as a technology, television has changed the methods by which ideas are conveyed, necessitating a study of the individual′s relationship with the television set. The research reveals that television adversely affects children′s concentration and reading and writing skills.
Effect Of Television Advertisement On Children S Consumption Choices
DOWNLOAD
Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-04-10
Effect Of Television Advertisement On Children S Consumption Choices written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 2,2, University of Cologne, language: English, abstract: The aim of this paper is to examine what effects television advertising may have on the consumption choices of children. Advertising can be defined as a means of communication with the users of a product or service. A television advertisement (also called television commercial, commercial, ad or advert) is a message paid for by those who send them and are intended to inform or influence people who receive them. Many television advertisements feature songs or melodies popularly referred to as “jingles,” or slogans which are designed to be striking, memorable and remain in the minds of viewers long after the advertisement. Humour and animation are also often used or included in advertisements. [...]
A Bibliography Of Research And Writings On Marketing And Advertising To Children
DOWNLOAD
Author : James U. McNeal
language : en
Publisher: Free Press
Release Date : 1991
A Bibliography Of Research And Writings On Marketing And Advertising To Children written by James U. McNeal and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Advertising And Children
DOWNLOAD
Author : Elhanan C. Stone
language : en
Publisher:
Release Date : 1985-06-01
Advertising And Children written by Elhanan C. Stone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-06-01 with Advertising categories.