Advertising Creativity

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Advertising Creativity

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Author : James L. Marra
language : en
Publisher:
Release Date : 1990

Advertising Creativity written by James L. Marra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Systematic Approach To Advertising Creativity

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Author : Stephen Baker
language : en
Publisher: McGraw-Hill Companies
Release Date : 1983

Systematic Approach To Advertising Creativity written by Stephen Baker and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.

Hollering Up A Tree

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Author : Maurice Drake
language : en
Publisher:
Release Date : 1998

Hollering Up A Tree written by Maurice Drake and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.

Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.

The Fundamentals Of Creative Advertising

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Author : Ken Burtenshaw
language : en
Publisher: A&C Black
Release Date : 2011-08-31

The Fundamentals Of Creative Advertising written by Ken Burtenshaw and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Workshop On Creativity In Advertising

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Author :
language : en
Publisher:
Release Date :

Workshop On Creativity In Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising categories.

Advertising As A Creative Industry

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Author : Izabela Derda
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-25

Advertising As A Creative Industry written by Izabela Derda and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.

Cracking The Ad Code

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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2009-04-09

Cracking The Ad Code written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-09 with Business & Economics categories.

Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.

Creative Advertising

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Author : Mario Pricken
language : en
Publisher:
Release Date : 2008

Creative Advertising written by Mario Pricken and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification. Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet. Highlights different methods for creating original and unforgettable advertisements, from finding the elusive 'big idea' to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including * Ways of visualizing concepts * The art of illusion and paradox * Using metaphor and analogy * Deploying shock tactics and humour Includes interviews with international professionals, providing unique insights into the working practices of top creatives.

Advertising Principles

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Author : Bruce G. Vanden Bergh
language : en
Publisher: N T C Business Books
Release Date : 1999

Advertising Principles written by Bruce G. Vanden Bergh and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Chasing The White Rabbit

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Author : Benjamin Neil Wyeth
language : en
Publisher:
Release Date : 2015

Chasing The White Rabbit written by Benjamin Neil Wyeth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.

Creativity plays a central role in advertising. From the execution of advertising material to the strategy that drives it and the media used to disseminate it, creativity permeates every phase of the advertising process. However, the literature regarding advertising creativity is messy and somewhat fractured. As such, Phase 1 of this dissertation will be a scoping review, designed to bring the clarity and insight afforded by a "high altitude" exploration the topic. Additionally, advertising-in both construction and delivery-has evolved significantly over the last decade as new technologies and new methods for reaching consumers have become available, but relatively few researchers are examining the way advertising creativity is being taught. As such Phase 2 is a qualitative exploration of creative advertising education in 9 top-ranked advertising schools and portfolio programs. Semi-structured interviews were conducted with creative faculty in these programs and were analyzed using thematic analysis. Findings and major themes are discussed, as well as limitations of the dissertation and suggestions for future research.