Advanced Database Marketing

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Advanced Database Marketing

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Author : Koen W. De Bock
language : en
Publisher: Routledge
Release Date : 2016-03-23

Advanced Database Marketing written by Koen W. De Bock and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Advanced Database Marketing

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Author : Kristof Coussement
language : en
Publisher:
Release Date : 2013

Advanced Database Marketing written by Kristof Coussement and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Consumer profiling categories.

Advanced Database Marketing

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Author : Koen W. De Bock
language : en
Publisher: Routledge
Release Date : 2016-03-23

Advanced Database Marketing written by Koen W. De Bock and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Bank Marketing

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Author :
language : en
Publisher:
Release Date : 1996-07

Bank Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07 with Bank management categories.

Profitable Retailing Using Relationship And Database Marketing

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Author :
language : en
Publisher:
Release Date : 1994

Profitable Retailing Using Relationship And Database Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Database marketing categories.

Strategic Database Marketing

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Author : Arthur Hughes
language : en
Publisher: McGraw Hill Professional
Release Date : 2006

Strategic Database Marketing written by Arthur Hughes and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations

Managing Database Marketing Technology For Success

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Author :
language : en
Publisher:
Release Date : 1992

Managing Database Marketing Technology For Success written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.

The Handbook Of International Direct Marketing

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Author :
language : en
Publisher:
Release Date : 1999

The Handbook Of International Direct Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.

Advanced Topics In Database Research

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Author : Keng Siau
language : en
Publisher: IGI Global
Release Date : 2004

Advanced Topics In Database Research written by Keng Siau and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

"Advanced Topics in Database Research is a series of books on the fields of database, software engineering, and systems analysis and design. They feature the latest research ideas and topics on how to enhance current database systems, improve information storage, refine existing database models, and develop advanced applications. Advanced Topics in Database Research, Volume 5 is a part of this series. Advanced Topics in Database Research, Volume 5 presents the latest research ideas and topics on database systems and applications, and provides insights into important developments in the field of database and database management. This book describes the capabilities and features of new technologies and methodologies, and presents state-of-the-art research ideas, with an emphasis on theoretical issues regarding databases and database management." -- Publisher.

Advanced Topics In End User Computing

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Author : Mo Adam Mahmood
language : en
Publisher: IGI Global
Release Date : 2002

Advanced Topics In End User Computing written by Mo Adam Mahmood and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. It provides a forum to both academics and information technology practitioners to advance the practice and understanding of end user computing in organizations. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization and management are included.