A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms
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A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms
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Author : Andrea Phillips
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-22
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms written by Andrea Phillips and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms
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Author : Andrea Phillips
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-21
A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms written by Andrea Phillips and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Business & Economics categories.
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
Storytelling Across Worlds
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Author : Tom Dowd
language : en
Publisher: CRC Press
Release Date : 2015-01-30
Storytelling Across Worlds written by Tom Dowd and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Performing Arts categories.
Don’t restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today’s audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: * Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives * Create writing and production bibles for transmedia property * Monetize your stories across separate media channels * Manage transmedia brands, marketing, and rights * Work effectively with writers and producers in different areas of production * Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.
The Producer S Guide To Transmedia
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Author : Nuno Bernardo
language : en
Publisher:
Release Date : 2011
The Producer S Guide To Transmedia written by Nuno Bernardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo's ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary.
Getting Started In Transmedia Storytelling
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Author : Robert Pratten
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2011
Getting Started In Transmedia Storytelling written by Robert Pratten and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication and technology categories.
"Transmedia storytelling" is telling a story across multiple media and preferably, although it doesn't always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience' understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. -- from introduction.
Transmedia
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Author : Tom Dowd
language : en
Publisher:
Release Date : 2013
Transmedia written by Tom Dowd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media.
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies
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Author : Hernández-Santaolalla, Víctor
language : en
Publisher: IGI Global
Release Date : 2020-04-24
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies written by Hernández-Santaolalla, Víctor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Digital Storytelling
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Author : Carolyn Handler Miller
language : en
Publisher: CRC Press
Release Date : 2008-04-03
Digital Storytelling written by Carolyn Handler Miller and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-03 with Art categories.
Understand the 'how' and 'why' of interactive storytelling to develop powerful characters, structures, and storylines specifically for digital entertainment.
Transmedia Storytelling
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Author : Max Giovagnoli
language : en
Publisher: Lulu.com
Release Date : 2011
Transmedia Storytelling written by Max Giovagnoli and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Computers categories.
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Interactive Storytelling Essentials
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Author : Andrew Parry
language : en
Publisher:
Release Date : 2024-11-12
Interactive Storytelling Essentials written by Andrew Parry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-12 with Design categories.
Interactive Storytelling Essentials is the ultimate guide for creators looking to bring their stories to life in the digital age. Packed with cutting-edge tools, innovative techniques, and expert insights, this book is crafted for writers, game designers, filmmakers, and anyone eager to dive into the world of interactive storytelling. Whether you're a seasoned storyteller or new to the craft, Interactive Storytelling Essentials equips you with everything you need to create immersive, choice-driven narratives that engage and captivate audiences across platforms. In today's rapidly evolving media landscape, audiences crave interactivity and engagement. This book breaks down the essentials of designing narratives that adapt and respond to the audience's choices, allowing readers or players to influence the story's direction, relationships, and outcomes. With easy-to-follow guidance on tools like Twine, Unity, Unreal Engine, and AI-driven platforms, Interactive Storytelling Essentials simplifies the technical side of storytelling, helping creators transform ideas into dynamic, interactive experiences. Interactive Storytelling Essentials covers every aspect of the creative process, from developing branching plots and character arcs to designing environments that tell stories on their own. Through practical advice, the book introduces tools that bring stories to life, whether through text-based adventure games, complex video games, transmedia projects, or immersive AR and VR experiences. Each chapter provides clear explanations of industry-standard software and innovative platforms, helping creators choose the right resources for their project-regardless of technical skill level. Beyond the tools, Interactive Storytelling Essentials also explores the core principles of narrative design that make interactive stories unforgettable. Readers will learn how to create meaningful choices, craft realistic characters, and design environments that invite exploration and discovery. The book also delves into future-forward storytelling trends like artificial intelligence, VR, and transmedia narratives, offering insight into the exciting possibilities that lie ahead. Additionally, Interactive Storytelling Essentials introduces readers to vibrant communities of interactive storytellers, providing guidance on how to share their projects, receive feedback, and collaborate with other creatives. From expert platforms like the GDC Vault to collaborative spaces like Narrative Designer Subreddit, readers will learn where to connect with other creatives, find inspiration, and stay updated on industry advancements. With Interactive Storytelling Essentials, creators are equipped with the knowledge and resources to bring unique, immersive stories to life. This book is not just about learning the tools-it's about mastering the art of crafting experiences that resonate with audiences, pushing the boundaries of what stories can do, and preparing for the future of digital storytelling. Whether you're developing a choose-your-own-adventure game, an interactive novel, or a transmedia universe, this essential guide will empower you to build stories that captivate, engage, and inspire.