A Concise Guide To Market Research

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A Concise Guide To Market Research

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Author : Erik Mooi
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-02-01

A Concise Guide To Market Research written by Erik Mooi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Business & Economics categories.

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

The Market Research Toolbox

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Author : Edward F. McQuarrie
language : en
Publisher: SAGE
Release Date : 2006

The Market Research Toolbox written by Edward F. McQuarrie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

The Market Research Toolbox

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Author : Edward F. McQuarrie
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1996-02-13

The Market Research Toolbox written by Edward F. McQuarrie and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-13 with Business & Economics categories.

If you are thinking of conducting market research but you don't know where to start, try The Market Research Toolbox - the ideal resource for the professional new to marketing. Written in an engaging and active style, this book describes how to think of market research in the context of making a business decision. It begins by defining market research and discussing some of the various types and techniques and then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modeling, and experimentation. Author Edward F. McQuarrie describes how each technique works, along with its costs, uses, tips for success, and when and how to use certain techniques, as well as precautions to take while using them.

Walford S Concise Guide To Reference Material

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Author : Albert John Walford
language : en
Publisher: Library Association Publishing (UK)
Release Date : 1992

Walford S Concise Guide To Reference Material written by Albert John Walford and has been published by Library Association Publishing (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Reference categories.

This is a shortened version of the three volume Walford's Guide to Reference Material, 5th edition: Volume 1, Science and Technology (1989), Volume 2, Social and historical sciences, philosophy and religion (1990), and Volume 3, Generalia, language and literature, the arts (1991). There are more than 3,000 entries, forming an updated compilation of what are considered to be the basic items in the main volumes, plus some more recent material up to April 1992.

Handbook Of Marketing Research

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Author : Robert Ferber
language : en
Publisher: McGraw-Hill Companies
Release Date : 1974

Handbook Of Marketing Research written by Robert Ferber and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.

Reference book on marketing research methods - covers marketing information systems, financial aspects, ethics, communication of research results, data collecting and data analysis techniques (incl. Surveys, interviews, samples, models and computer simulation, attitude measurement, etc.), and major areas of application such as new product development, advertising and retail marketing, etc. Flow charts, graphs, references and statistical tables.

A Concise Guide To Community Planning

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Author : Gerald A. Porterfield
language : en
Publisher: McGraw Hill Professional
Release Date : 1995

A Concise Guide To Community Planning written by Gerald A. Porterfield and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Architecture categories.

A quick, one-stop guide that shows readers the "big picture" for creating eff ective planning strategies and design solutions. Generic urban plans, typical street grids, environmental checklists, and other useful tools are enhanced with real-life case studies of recent community development plans. Illustrations and appendix with glossary are included.

A Concise Guide To Upholstery Fabrics

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Author : W. E. Symonds
language : en
Publisher:
Release Date : 1981

A Concise Guide To Upholstery Fabrics written by W. E. Symonds and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Fibers categories.

Cepal Review

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Author : United Nations. Economic Commission for Latin America
language : en
Publisher:
Release Date : 2018-08

Cepal Review written by United Nations. Economic Commission for Latin America and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08 with Economic development categories.

Global Innovation Science Handbook

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Author : Praveen Gupta
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-02-05

Global Innovation Science Handbook written by Praveen Gupta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-05 with Technology & Engineering categories.

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A GROUNDBREAKING GUIDE TO THE ART, SCIENCE, TOOLS, AND DEPLOYMENT OF INNOVATION "It has never been more important to educate people and organizations how to out-imagine, out-create, and out-innovate....The insight and experiences captured by [this book] make an important contribution toward reaching this goal." -- From the Foreword by Deborah Wince-Smith, President, Council on Competitiveness Developed by the editors of the International Journal of Innovation Science and featuring contributions from more than 40 innovation experts and thought leaders, Global Innovation Science Handbook presents a proven approach for understanding and implementing innovation in any industry. This pioneering work is based on a defined body of knowledge that includes intent, methodology, tools, and measurements. It challenges the popular paradigm that "learned" innovation is impossible, and lays out a systematic process for developing innovation skills. Each chapter can be independently read and utilized in the daily practice of innovation. Real-world case studies from financial, government, and education sectors illustrate the concepts discussed in this definitive resource. Global Innovation Science Handbook covers: Preparing for innovation--establishing a framework and creating a culture for innovation Key innovation concepts, such as creativity, neuroscience, biomimetics, benchmarking, and ethnography Creativity tools, including Kano analysis, storyboarding, absence thinking, Lotus Blossom, SCAMPER, and others Techniques essential to innovation science, such as Six Thinking Hats, mind mapping, social networks, market research, and lead user analysis Innovation radar, indices, and other measurements Idea management--the process of creating, screening, exploring, and evaluating ideas to bring those most valuable from concept to reality Innovation methodologies, including TRIZ, Brinnovation, crowdsourcing, Eureka, stage gate, and others Deployment--a life-cycle approach involving inspiration, strategy, organization, excellence, culture, measurement, protection of intellectual property, and launch Case studies featuring cutting-edge technological innovations in finance, government, and education

Journal Of The Market Research Society

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Author : Market Research Society
language : en
Publisher:
Release Date : 1971

Journal Of The Market Research Society written by Market Research Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing research categories.