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The Facebook Effect
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Author : David Kirkpatrick
language : en
Publisher: Simon and Schuster
Release Date : 2010-06-08
The Facebook Effect written by David Kirkpatrick and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.
The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Facebook Cookbook
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Author : Jay Goldman
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008-10-23
Facebook Cookbook written by Jay Goldman and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-23 with Computers categories.
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
Media Competence Regarding Facebook Privacy Settings
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Author : Stefanie Groß
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-23
Media Competence Regarding Facebook Privacy Settings written by Stefanie Groß and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-23 with Computers categories.
Seminar paper from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, University of Copenhagen (Deptartment of Media, Cognition and Communication), course: Audience and User Studies, language: English, abstract: In September 2012 Facebook welcomed the one billionth user and can therefore be entitled as the current biggest social interaction platform worldwide. With growing success since its launch in February 2004 questions about privacy security for user data became a growing issue as well. With expanding user numbers these questions seem to become louder than ever. During the years the Facebook has been on international focus for several privacy flaws for instance in 2005 for not encrypting users’ passwords, in 2006 for publishing every single friend activity without any restriction possibilities in a news feed on the personal start page or in 2007 the implementation of a platform for applications by third-party suppliers. In academic treatments about privacy made so far mainly Facebook itself was putted on the spot and accused of violating their user’s privacy. The social network giant was blamed to treat their user’s privacy too carelessly and to make the matter worse Facebook became more and more commercial – with personal data as currency. The start of showing presence at the stock market in 2011 was just the logical consequence of this new company policy. The two latest critic points Facebook needed to defend for were the standard settings for the privacy interface within the context of the new timeline optic and the latest change in Facebook privacy terms. Both changes happened in 2012. After doing some first superficial research it seemed like there is no academic study so far that does not focus on Facebook as a company in charge regarding this matter. But one could wonder if the users themselves are in charge as well. Are we exhausting our options to protect our private data on Facebook? While Facebook’s privacy flaws are well examined, relatively little literature is available on how much users know and care about these issues. My assumption is that most of the users aren’t doing much about the assumed lack of privacy beyond venting about it.
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Author : Taina Bucher
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-27
Facebook written by Taina Bucher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-27 with Social Science categories.
Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Yet Facebook is no longer simply a social networking site or social media platform. Facebook is Facebook. Taina Bucher shows how Facebook has become an idea of its own: something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization. If we want to understand Facebook's power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is. Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful. This timely book is important reading for students and scholars of media and communication, as well as anyone seeking to understand the Facebook phenomenon.
Cracking Facebook
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Author : Maria Leena Korpijaakko
language : en
Publisher: Springer
Release Date : 2015-10-30
Cracking Facebook written by Maria Leena Korpijaakko and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Education categories.
This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people’s agency in their Facebook use caused by consumer discourse, Facebook’s hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.
The Story Of Facebook
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Author : Sara Gilbert
language : en
Publisher: Franklin Watts
Release Date : 2013-07-11
The Story Of Facebook written by Sara Gilbert and has been published by Franklin Watts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-11 with categories.
Have you ever wondered why McDonald's or Coca-Cola are so successful? Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series. A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.
Facebook For Dummies Book Dvd Bundle
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Author : Leah Pearlman
language : en
Publisher: For Dummies
Release Date : 2010-10-26
Facebook For Dummies Book Dvd Bundle written by Leah Pearlman and has been published by For Dummies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-26 with Computers categories.
Face it—you need this book-and-DVD bundle covering the biggest issues Facebook users need to know Facebook For Dummies tops the charts with each successive edition published, and this latest edition is expected to continue that trend. Packed with critical issues that have heavily affected Facebook users, this new version includes a full version of Facebook For Dummies, 3rd Edition and the 60-minute DVD Facebook Etiquette & Privacy For Dummies. Facebook experts Leah Pearlman and Carolyn Abram address critical issues such as how to decipher between a legitimate message from a friend and a possible virus. You'll learn how to implement privacy settings to limit access to your status updates and photos, handle friend requests from people you don’t know, determine how many friends you should have on your profile, and create a friend list to make sure only certain people see certain content. Plus, you’ll discover the many recent privacy and interface changes and learn how to manage these issues so that you can enjoy Facebook to its fullest. Features the full edition of Facebook For Dummies, 3rd Edition and a 60-minute DVD that discusses privacy and etiquette issues Covers the most essential issues that Facebook users need to know Explains how to set privacy to limit access to information to only the people you want to see your Facebook content Details ways to handle friend requests from people you don't know or distinguish between a legitimate message or a virus disguised as one Walks you through implementing privacy settings to limit access to your status updates and photos Don't just accept any old Facebook advice on face value—this book-and-DVD bundle contains everything you need to know to make the most of your Facebook experience!
Facebook Marketing
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Author : Chris Treadaway
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-08
Facebook Marketing written by Chris Treadaway and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-08 with Business & Economics categories.
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Facebook Me A Guide To Socializing Sharing And Promoting On Facebook
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Author : Dave Awl
language : en
Publisher: Pearson Education
Release Date : 2010-12-16
Facebook Me A Guide To Socializing Sharing And Promoting On Facebook written by Dave Awl and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Computers categories.
With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And Facebook can actually be a useful business tool as well as a great way to promote creative projects. So what's new in the second edition of Facebook Me? Facebook has changed dramatically since the book was first published, and this newly revised and expanded edition will bring readers up to speed on all the new features and interface elements that have been added and revamped in the time since. It addresses the ongoing controversies about Facebook's privacy policies, with detailed coverage of Facebook's privacy settings and advice for keeping your Facebook experience as secure as possible; as well as expanded info on Facebook's sharing tools and how to control who sees what. It includes a brand-new chapter called Advertising and Promoting on Facebook that shows you how to apply the principles of social media marketing specifically to Facebook's user culture, in order to maximize the "ripple effect" of Facebook's news feed to win new fans and customers and build stronger bonds with existing ones. Plus there's an expanded chapter on "Facebook at Work" — how to keep your profile professional, avoid getting in trouble, and use Facebook for job hunting. And in the etiquette department, this edition features new guidance on how to deal with conflict and avoid flame wars between Facebook friends. All in all, Facebook Me! takes you on a guided tour of everything Facebook has to offer and shows you how to get the most out of the time you spend there, while helping you avoid some of its pitfalls! Find out what you can do on Facebook, and what it can do for you. Reconnect with old friends and make new ones, let your friends know what you’re up to, and share photos or video—all while protecting your privacy. Learn Facebook etiquette: how and why to friend someone, how to socialize politely, whether you should friend your boss—and how to keep your profile looking professional if you do. Publicize your projects, business, or causes: Post to your Wall, set up a Page, organize a Group, or invite friends to Events. Discover how to use Facebook’s News Feed to connect with an audience that reaches far beyond the boundaries of your own friends list. Look for the Facebook Me! page on Facebook to connect with the author and other readers of this book!
Photoshop Elements 10 Top 100 Simplified Tips And Tricks
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Author : Rob Sheppard
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-29
Photoshop Elements 10 Top 100 Simplified Tips And Tricks written by Rob Sheppard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-29 with Computers categories.
Instructions for one hundred and five tasks for Adobe Photoshop Elements 10, covering such topics as adjusting images, working with RAW photographs, choosing local control features, creating adjustment layers, sizing and sharpening photographs, and using plug-ins.