World Changing Ideas
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Digital Marketing
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Author : Ira Kaufman
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-29
Digital Marketing written by Ira Kaufman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Business & Economics categories.
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks Presents critical insights on the importance of using data analytics to inform and drive digital activities Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
The Content Of Science A Constructive Approach To Its Teaching And Learning
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Author : Peter J. Fensham; Richard F. Gunstone; Richard T. White all of Monash University, Australia.
language : en
Publisher: Routledge
Release Date : 2012-11-12
The Content Of Science A Constructive Approach To Its Teaching And Learning written by Peter J. Fensham; Richard F. Gunstone; Richard T. White all of Monash University, Australia. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Education categories.
A group of science educators with experience of being involoved in curriculum development, and in conducting extensive research on many aspects of teaching and learning science, have combined their findings in this volume.; Each author has conducted research into his or her own area of science education and presents the implications of this research for a specific area of science teaching. The experiences of members of the Monash Children's Science Group; specifically three primary teachers and one biology teacher, have also been included so as to present the voices of teachers for whom writing a personal account of their teaching is often an unappealing task.
What I Would Have Said
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Author : Thomas R. Wallin
language : en
Publisher: Xlibris Corporation
Release Date : 2013-05-02
What I Would Have Said written by Thomas R. Wallin and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Philosophy categories.
This book is a series of interpretive essays and limericks describing wise sayings from such authors as Jackson Brown, Stephen Covey, Edwin and Sally Kiester, William Bennett, John Rosemond, Steven Scott, Colin Powell, President Garfield and even Salada Tea "Tag Lines".
The Content Of Science
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Author : Peter J. Fensham
language : en
Publisher: Psychology Press
Release Date : 1994
The Content Of Science written by Peter J. Fensham and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Education categories.
A group of science educators have combined their findings in this volume. Each author has conducted research into his or her own area of science education and presents the implications of this research for a specific area of science teaching.
Startup Soar Coaching
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Author : Ray Garcia
language : en
Publisher: Buoyant Capital
Release Date : 2015-05-01
Startup Soar Coaching written by Ray Garcia and has been published by Buoyant Capital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
Start-up now, get inspired to create a high impact international business, make a difference by putting ideas into action, and produce a return on investment with your talents. Entrepreneurs gain satisfaction by using their talents to produce new wealth for both society and themselves. In a modern world, employment choices typically fit established institutional norms. A “good” job in a government bureaucracy or a large corporation, with its abundance of restrictive policies, may not provide much work satisfaction despite the employment benefits and stability. If you have ever thought, dreamed, imagined, or fantasized about starting a business, or being part of a company doing creative work with a purpose, then you have started to connect with your entrepreneurial spirit. This book is for anyone who wants to better understand the entrepreneurial approach. It originated from the first entrepreneurship course I taught at the University of Pisa from 2011 through 2014 and is based on over 15 years of experience as an entrepreneur of venture backed technology companies. The course was designed for PhD researchers and MBA students looking to expand their work opportunities beyond their traditional prescribed paths into institutions and corporations. This material is not only for academic researchers, it assumes that entrepreneurship is latent in all people. Traditionally, we are taught not to aim for self-employment through entrepreneurship during the years of primary education. Anyone with an advanced education, self-motivation, ambition, a vision for how to improve the world, a good attitude, and a willingness to take on the challenge of actively exploring entrepreneurial pursuits, should be able to follow the material and put it to use in their own efforts. If you currently own or are working in a company and want to innovate and expand the business, this book might be of value in inspiring you to grow a high impact international business by leveraging the business you are already doing. Read it to prepare for the journey and put the concepts into action; do not be a passive reader. Start-up now, get inspired to create a high impact international business, make a difference by putting ideas into action, and produce a return on investment using your talents.
Science Fiction And The Dismal Science
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Author : Gary Westfahl
language : en
Publisher: McFarland
Release Date : 2019-11-27
Science Fiction And The Dismal Science written by Gary Westfahl and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-27 with Literary Criticism categories.
Despite the growing importance of economics in our lives, literary scholars have long been reluctant to consider economic issues as they examine key texts. This volume seeks to fill one of these conspicuous gaps in the critical literature by focusing on various connections between science fiction and economics, with some attention to related fields such as politics and government. Its seventeen contributors include five award-winning scholars, five science fiction writers, and a widely published economist. Three topics are covered: what noted science fiction writers like Robert A. Heinlein, Frank Herbert, and Kim Stanley Robinson have had to say about our economic and political future; how the competitive and ever-changing publishing marketplace has affected the growth and development of science fiction from the nineteenth century to today; and how the scholars who examine science fiction have themselves been influenced by the economics of academia. Although the essays focus primarily on American science fiction, the traditions of Russian and Chinese science fiction are also examined. A comprehensive bibliography of works related to science fiction and economics will assist other readers and critics who are interested in this subject.
I Bytes Retail Consumer Goods
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Author : IT Shades
language : en
Publisher: EGBG Services LLC
Release Date : 2020-05-19
I Bytes Retail Consumer Goods written by IT Shades and has been published by EGBG Services LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-19 with Business & Economics categories.
This document brings together a set of latest data points and publicly available information relevant for Retail & Consumer Goods Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Closing The Equity Gap
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Author : Freada Kapor Klein
language : en
Publisher: HarperCollins
Release Date : 2023-03-14
Closing The Equity Gap written by Freada Kapor Klein and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-14 with Business & Economics categories.
A social activist and an entrepreneur remake the future of investing and business, offering a win-win road map for creating wealth and addressing inequalities by investing in groundbreaking tech companies that defy assumptions from Silicon Valley to Wall Street. Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites, while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business. Over the past decade, they’ve broadened the definition of success to include profits and accountability for the impacts a business has on employees, communities, and the planet, helping to launch close to two hundred companies engaged in achieving social and economic justice while showing remarkable growth, with many valued in the hundreds of millions or billions of dollars. Like every VC firm, Kapor Capital has experienced high-profile blowups and total losses. But its investing principles have created a stunning new ecosystem of Black and Latinx entrepreneurs, CEOs, and investors, all devising innovative, effective solutions to address the most pernicious problems afflicting many of America’s poorest communities. In Closing the Equity Gap, Freada and Mitch share their core belief that all companies must make a positive impact and that the obstacles entrepreneurs overcome in life are a far better predictor of long-term success than the schools they attend or investment dollars they raise from friends and family. Using stories behind some of the most remarkable companies ever launched, they show that the standard investment model doesn’t work, how it can be fixed, and what the future could look like if more investors joined them.
Industry Illustrated
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Author :
language : en
Publisher:
Release Date : 1921
Industry Illustrated written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1921 with Industries categories.
Technology Review
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Author :
language : en
Publisher:
Release Date : 2005
Technology Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Technology categories.