Portfolio

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Brand Portfolio Strategy

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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2009-12-01

Brand Portfolio Strategy written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Business & Economics categories.

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Portfolio Management

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Author : Scott D. Stewart
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19

Portfolio Management written by Scott D. Stewart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.

A career’s worth of portfolio management knowledge in one thorough, efficient guide Portfolio Management is an authoritative guide for those who wish to manage money professionally. This invaluable resource presents effective portfolio management practices supported by their underlying theory, providing the tools and instruction required to meet investor objectives and deliver superior performance. Highlighting a practitioner’s view of portfolio management, this guide offers real-world perspective on investment processes, portfolio decision making, and the business of managing money for real clients. Real world examples and detailed test cases—supported by sophisticated Excel templates and true client situations—illustrate real investment scenarios and provide insight into the factors separating success from failure. The book is an ideal textbook for courses in advanced investments, portfolio management or applied capital markets finance. It is also a useful tool for practitioners who seek hands-on learning of advanced portfolio techniques. Managing other people’s money is a challenging and ever-evolving business. Investment professionals must keep pace with the current market environment to effectively manage their client’s assets while students require a foundation built on the most relevant, up-to-date information and techniques. This invaluable resource allows readers to: Learn and apply advanced multi-period portfolio methods to all major asset classes. Design, test, and implement investment processes. Win and keep client mandates. Grasp the theoretical foundations of major investment tools Teaching and learning aids include: Easy-to-use Excel templates with immediately accessible tools. Accessible PowerPoint slides, sample exam and quiz questions and sample syllabi Video lectures Proliferation of mathematics in economics, growing sophistication of investors, and rising competition in the industry requires advanced training of investment professionals. Portfolio Management provides expert guidance to this increasingly complex field, covering the important advancements in theory and intricacies of practice.

Quantitative Equity Portfolio Management

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Author : Edward E. Qian
language : en
Publisher: CRC Press
Release Date : 2007-05-11

Quantitative Equity Portfolio Management written by Edward E. Qian and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-11 with Business & Economics categories.

Quantitative equity portfolio management combines theories and advanced techniques from several disciplines, including financial economics, accounting, mathematics, and operational research. While many texts are devoted to these disciplines, few deal with quantitative equity investing in a systematic and mathematical framework that is suitable for

Portfolio Choice And Asset Pricing With Nontraded Assets

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Author : Lars E. O. Svensson
language : en
Publisher:
Release Date : 1988

Portfolio Choice And Asset Pricing With Nontraded Assets written by Lars E. O. Svensson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Investments, Foreign categories.

This paper examines portfolio choice and asset pricing when some assets are nontraded, for instance when a country cannot trade claims to its output on world capital markets, when a government cannot trade claims to future tax revenues, or when an individual cannot trade claims to his future wages. The close relation between portfolio choice with and implicit pricing of nontraded assets is emphasized. A variant of Cox, Ingersoll and Ross's Fundamental Valuation Equation is derived and used to interpret the optimal portfolio. Explicit solutions are presented to the portfolio and pricing problem for some special cases, including when income from the nontraded assets is a diffusion process, not spanned by traded assets, and affected by a state variable.

The American Bookseller

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Author :
language : en
Publisher:
Release Date : 1876

The American Bookseller written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1876 with American literature categories.

So You Have To Have A Portfolio

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Author : Robert L. Wyatt
language : en
Publisher: Corwin
Release Date : 1999-07-28

So You Have To Have A Portfolio written by Robert L. Wyatt and has been published by Corwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-28 with Business & Economics categories.

This book offers a step-by-step teacher's guide to developing professional portfolios tailored to specific uses. It is designed for use in professional development programs, teacher assessment programs, and teacher preparation courses. The eight chapters focus on (1) "Defining Portfolios and Their Purposes," (2) "Developmental Portfolios: Documenting Personal Growth," (3) "Showcasing Portfolios: Putting Your Best Foot Forward," (4) "Reflecting on Your Artifacts," (5) "Mapping Out the Plan," (6) "Self-Assessment of the Artifacts and Design," (7) "Putting It All Together: Nuts and Bolts," and (8) "Presenting the Professional Portfolio." Chapters 5-8 contain samples, checklists, and other hands-on materials available for use in completing a portfolio project. A resources section offers "Descriptive Words to Enhance Education-Related Activities,""Oklahoma General Competencies for Teacher Licensure and Certification,""On-Line Resources for the Development of Teacher Portfolios,""Portfolio Planner,""Portfolio Quality Checklist," and "Rubrics for Evaluating Portfolios." (Contains 36 references.) (SM)

Project Portfolio Management

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Author : Shan Rajegopal
language : en
Publisher: Project Portfolio Management
Release Date : 2007-03-19

Project Portfolio Management written by Shan Rajegopal and has been published by Project Portfolio Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-19 with Business & Economics categories.

Many companies and organisations are faced with a portfolio of projects that need to be managed effectively and successfully. This new book by leading practitioners introduces a framework and range of tools to enable the project portfolio to be strategically managed including establishing guidelines, prioritising, aligning projects with strategy, balancing the portfolio and sustaining a change culture through continuous improvement.

Portfolio Diversification

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Author : Francois-Serge Lhabitant
language : en
Publisher: Elsevier
Release Date : 2017-09-26

Portfolio Diversification written by Francois-Serge Lhabitant and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-26 with Mathematics categories.

Portfolio Diversification provides an update on the practice of combining several risky investments in a portfolio with the goal of reducing the portfolio's overall risk. In this book, readers will find a comprehensive introduction and analysis of various dimensions of portfolio diversification (assets, maturities, industries, countries, etc.), along with time diversification strategies (long term vs. short term diversification) and diversification using other risk measures than variance. Several tools to quantify and implement optimal diversification are discussed and illustrated. - Focuses on portfolio diversification across all its dimensions - Includes recent empirical material that was created and developed specifically for this book - Provides several tools to quantify and implement optimal diversification

The Writings Of Oliver Wendell Holmes

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Author : Oliver Wendell Holmes
language : en
Publisher:
Release Date : 1895

The Writings Of Oliver Wendell Holmes written by Oliver Wendell Holmes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with categories.

The Digital Portfolio Curriculum

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Author : Sarah Lyn Marten
language : en
Publisher:
Release Date : 2007

The Digital Portfolio Curriculum written by Sarah Lyn Marten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.