Nation

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Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam

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Author : Van Ha Luong
language : en
Publisher: GRIN Verlag
Release Date : 2017-05-04

Nation Brand Perception And Attitude From Citizen And Non Citizen Perspectives In Vietnam written by Van Ha Luong and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Business & Economics categories.

Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16, ESCP Europe Business School - Campus Paris, course: Nation branding, language: English, abstract: This thesis aims to explore the perception and attitude on the Nation Brand of Vietnam from the perspectives of its people and outside residents (hereinafter referred to as Citizens and Non-citizens) based on the Anholt's Hexagon conceptual framework (a Nation Brand framework suggested by Simon Anholt). The study also examined the impact of the elements that make up Nation Brand on the attitude of its audiences. An online survey approach was used to collect the data with a sample of 436 Vietnamese Citizens and 100 non-citizens. Exploratory Factor Analysis (EFA) and Multiple Linear Regression then were employed to analyze the data with SPSS software. Findings of this empirical research indicate that Vietnam is perceived by its Citizens through only Tourism, Political efforts of the government (Governance), People and Export dimensions while all six dimensions of Anholt's Hexagon (People, Tourism, Governance, Investment, Culture, Export) existed in the perception of non-citizens. Implications also exist for policy makers and stakeholders about the importance of each elements of Nation brand on audiences’ attitude.

Proceedings Of The Department Of Superintendence Of The National Educational Association

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Author : National Education Association of the United States. Department of Superintendence
language : en
Publisher:
Release Date : 1899

Proceedings Of The Department Of Superintendence Of The National Educational Association written by National Education Association of the United States. Department of Superintendence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899 with Education categories.

The Westminster Review

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Author :
language : en
Publisher:
Release Date : 1881

The Westminster Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with Literature, Modern categories.

The English Nation

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Author : Percival Meadows
language : en
Publisher:
Release Date : 1916

The English Nation written by Percival Meadows and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1916 with Great Britain categories.

Senate Documents

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Author :
language : en
Publisher:
Release Date : 1882

Senate Documents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with categories.

Crisis And National Co Operative Trades Union Gazette

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Author :
language : en
Publisher:
Release Date : 1968

Crisis And National Co Operative Trades Union Gazette written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Socialism categories.

The National Assembly Of Pakistan Debates

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Author : Pakistan. National Assembly
language : en
Publisher:
Release Date : 1992

The National Assembly Of Pakistan Debates written by Pakistan. National Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Pakistan categories.

The Economist

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Author :
language : en
Publisher:
Release Date : 1896

The Economist written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Economic history categories.

Disestablishment And Disendowment The National Church Of England Defended Against The Attacks Of Social Religious And Political Opponents Etc

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Author : Henry BURGESS (Vicar of St. Andrew's, Whittlesey.)
language : en
Publisher:
Release Date : 1875

Disestablishment And Disendowment The National Church Of England Defended Against The Attacks Of Social Religious And Political Opponents Etc written by Henry BURGESS (Vicar of St. Andrew's, Whittlesey.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1875 with categories.

The Yale Review

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Author : George Park Fisher
language : en
Publisher:
Release Date : 1896

The Yale Review written by George Park Fisher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with American literature categories.