Mtv

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The Branding Of Mtv

The Branding Of Mtv written by Paul Temporal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-09 with Business & Economics categories.

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future. This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built. Global brands do not just arrive by accident - they are carefully and strategically built to match the needs of their target markets. They evolve with those target markets as lifestyles, wants, needs, attitudes, opinions, interests, and many other factors come and go. In addition, global brands successfully manage the differences across countries and cultures. MTV has managed to do all of these things with startling consistency, another attribute of great brands that stand the test of time. What is more intriguing is that it has done all this in one of the most turbulent times ever experienced in consumer markets, particularly in Asia, where change is endemic.

Western Aerospace

Western Aerospace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Aeronautics categories.

Inside Mtv

Inside Mtv written by R. Serge Denisoff and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Performing Arts categories.

"This book is an insight into the evolution of the cablevisionphenomena--MTV, VH-1, and their competitors. Denisoff presents his study from the perspectivesof media economics, boardroom politics, and the recording industry's dilemma: how to promoterecorded products with video clips. This text focuses upon the processes involved in thedevelopment and growth of the product, MTV to date (and the medium,cablevision)."--Choice Instde MTV by a leading authority on theAmerican music business, examines the world of cablecasting, the evolution of WASEC, MTV, VH1,and some of their competitors. The strategies, personalities, and the contents that placed MTVon the road to a dominant position are described. The many controversies surrounding the channelare thoroughly detailed, and misinformation on the subject is corrected.

Mtv Gatekeeper For The Music Industry

Mtv Gatekeeper For The Music Industry written by Christoph Koch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Performing Arts categories.

Seminar paper from the year 1999 in the subject Communications - Movies and Television, grade: 1- (A-), Ohio University (School of Telecommunication), course: Cable Communications, language: English, abstract: MTV - an "all encompassing mediator of popular culture" (Goodwin, 1992) or as the Washington Post once put it "perhaps the most influential single cultural product of the [eighties]" (McGrath 1996, p. 8). A trademark that has become a synonym for modern television, fast moving pictures and even a certain lifestyle. 'MTV generation', 'MTV-like', 'I want my MTV' etc. But MTV is more than entertainment for teenagers and music with colorful pictures around it - It is not only the world's fastest growing network but also a powerful gatekeeper. It influenced traditional cable television and revolutionized the advertising industry. Whoever makes it onto the playlist of the network can expect his CD sales to skyrocket and his concerts to be sold out. With thousands of bands releasing hundreds of records each year, of course some kind of selection process has to take place. But who makes these decisions? What role does the record industry play? What are the criteria for a successful (and suitable) video that airs on MTV? Is MTV making its own rules or are there also pressures on the network from the outside? This paper tries to find some answers to these and other questions about the exciting and influential cable network. Its role as an powerful gatekeeper for the multi-million music industry will be examined as well as its strong influence on the content of songs and video clips. Many has been written about MTV, so finding appropriate literature wasn't really a problem, although not all of it was always up-to-date. Unfortunately I wasn't able to get in contact with some MTV executives. In the last chapter, however, an interview with radio veteran Dave Robbins from CBS Columbus can be found, who has some interesting views on the cable network. One should nonethele

Cable Vision

Cable Vision written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Cable television categories.

Monopoly Television

Monopoly Television written by Jack Banks and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Social Science categories.

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

Tv World

Tv World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Television broadcasting categories.

International business magazine for television.

Bulletins Et M Moires De La Soci T M Dicale Des H Pitaux De Paris

Bulletins Et M Moires De La Soci T M Dicale Des H Pitaux De Paris written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Internal medicine categories.

The Irish Catholic Directory And Almanac For With Complete Directory In English

The Irish Catholic Directory And Almanac For With Complete Directory In English written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Catholic almanacs categories.

What Happens To The M In Mtv A Look At The Changes In Mtv S Programming

What Happens To The M In Mtv A Look At The Changes In Mtv S Programming written by Christoph Koch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Performing Arts categories.

Seminar paper from the year 1998 in the subject Communications - Movies and Television, grade: 1- (A-), Ohio University (School of Telecommunication), course: Broadcast & Cable Programming, 37 entries in the bibliography, language: English, abstract: A couple of months ago I had the chance to talk to the pop critic and founder of the Rolling Stone Magazine Greil Marcus doing an interview for a German radio station. When I asked him, what he thought of the recent HipHop videos, he answered, " In the United States MTV doesn't show many music videos anymore. They show date shows, game shows or celebrities playing volleyball on the beach shows. Videos are shown only in the middle of the night, when I can't watch them". I had noticed a similar trend on MTV Europe but wasn't aware that MTV's move towards non-music programming was even more severe in the United States. Greil Marcus is certainly not the only one complaining about the lack of music in "Music Television". Even Bart Simpson during the beginning of one episode of "The Simpsons" writes a grumpy "In don't want my MTV anymore" on the blackboard in his classroom (Stein 1997, p. 103). But what has led to the focus of MTV on non-music programming? Or is the trend even reversing and MTV is going back its roots? What about the new spin-off channels MTV started to offer in the past? This paper takes a look at the changes in MTV's programming within the last couple of years, at the new programs of this season and at the historical development of this interesting network.