Marketing Education

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Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession

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Author : Pinheiro, Margarida M.
language : en
Publisher: IGI Global
Release Date : 2018-11-23

Evaluating The Gaps And Intersections Between Marketing Education And The Marketing Profession written by Pinheiro, Margarida M. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-23 with Business & Economics categories.

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

Global Perspectives On Contemporary Marketing Education

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Author : Smith, Brent
language : en
Publisher: IGI Global
Release Date : 2016-03-17

Global Perspectives On Contemporary Marketing Education written by Smith, Brent and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Business & Economics categories.

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Teaching Marketing

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Author : Brennan, Ross
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-11-19

Teaching Marketing written by Brennan, Ross and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Business & Economics categories.

Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.

Fundamentals Of Business Marketing Education

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Author : David Lichtenthal
language : en
Publisher: Routledge
Release Date : 2004

Fundamentals Of Business Marketing Education written by David Lichtenthal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Social Science categories.

Publisher Provided Annotation This book examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses developing a curriculum and formulating policy, taking into account the social and economic considerations educators face in dealing with practical, methodological, and theoretical business marketing issues. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues at each level of university instruction -- doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction -- content, style, textbook features, and the "street smarts" needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include the status of and prospects for doctoral programs in business-to-business marketing; making business marketing more prominent in master's programs; linking content to practice in undergraduate business marketing courses; the impact of alternative technologies on delivering business-to-business marketing education; teaching business marketing in the twenty-first century; a comparative review of business marketing textbooks; and much more.

Marketing Education Education For Marketing

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Author : Marketing Education Group. Conference
language : en
Publisher:
Release Date : 1984

Marketing Education Education For Marketing written by Marketing Education Group. Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.

Proceedings

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Author : W. A. Weir
language : en
Publisher:
Release Date : 1978

Proceedings written by W. A. Weir and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.

Challenges Of A New Decade In Marketing Education

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Author : Gary F. McKinnon
language : en
Publisher:
Release Date : 1991

Challenges Of A New Decade In Marketing Education written by Gary F. McKinnon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business education categories.

An Investigation Of The Effectiveness Of Social Media Marketing On The Marketing Performance Of Selected Higher Education Institutions In Zambia

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Author : Francis Mukosa
language : en
Publisher: GRIN Verlag
Release Date : 2022-10-12

An Investigation Of The Effectiveness Of Social Media Marketing On The Marketing Performance Of Selected Higher Education Institutions In Zambia written by Francis Mukosa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-12 with Business & Economics categories.

Doctoral Thesis / Dissertation from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Pass, , course: Marketing, language: English, abstract: HEIs in Zambia have adopted the use of social media in advertising, online learning and also for administrative purposes. Social media has developed in the recent years to a level where it presents itself as the biggest virtual market with the potential to increase geographic markets and revenue for organizations. While cases of HEIs that have used social media marketing for purposes of marketing exist in other places, there is no significant research in the Zambian environment that shows empirical evidence that the use of social media marketing can impact marketing performance in HEIs. The purpose of this study is to investigate the effectiveness of social media marketing on marketing performance in HEIs and the findings are meant to build a model for social media marketing for HEIs in Zambia in (see figure 5.2 in Chapter 5). Data in this research was collected from twelve HEIs using both qualitative and quantitative research methods, since this research is a mixed research with both deductive and inductive arguments. The data collection techniques included a semi structured interview for qualitative data and a semi structured questionnaire for the quantitative data. Data analysis was carried out using different techniques in SPSS for the quantitative data and content analysis using Google analytics for the qualitative data. The implications of the findings in chapter four mean that HEIs in Zambia must begin to use social media not only for administrative or advertising purposes but they must use it effectively as a tool to increase their market share and increase their revenue. The findings and data analysis in this research indicated that social media is effective in marketing HEIs in Zambia, however these institutions must adopt the suggested model in Figure 5.2 in Chapter 5 if they are to enhance social media performance for marketing

Proceedings

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Author : Marketing Education Group
language : en
Publisher:
Release Date : 1984*

Proceedings written by Marketing Education Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984* with Marketing categories.

Books And Pamphlets Including Serials And Contributions To Periodicals

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Author : Library of Congress. Copyright Office
language : en
Publisher:
Release Date : 1973

Books And Pamphlets Including Serials And Contributions To Periodicals written by Library of Congress. Copyright Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with American literature categories.