Good Content

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Everybody Writes

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Author : Ann Handley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-15

Everybody Writes written by Ann Handley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Report

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Author : University of Minnesota. Agricultural Experiment Station
language : en
Publisher:
Release Date : 1900

Report written by University of Minnesota. Agricultural Experiment Station and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with categories.

Good Words Ed By N Macleod

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Author : Norman Macleod
language : en
Publisher:
Release Date : 1873

Good Words Ed By N Macleod written by Norman Macleod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1873 with categories.

Half Hours With The Best Authors

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Author : Charles Knight
language : en
Publisher:
Release Date : 1850

Half Hours With The Best Authors written by Charles Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1850 with English literature categories.

The Universal Anthology A Collection Of The Best Literature With Biographical And Explanatory Notes Ed By R Garnett L Vall E A Brandl Imperial Ed

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Author : Richard Garnett
language : en
Publisher:
Release Date : 1899

The Universal Anthology A Collection Of The Best Literature With Biographical And Explanatory Notes Ed By R Garnett L Vall E A Brandl Imperial Ed written by Richard Garnett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1899 with categories.

Www Plug Ins Companion

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Author : Mark Robbin Brown
language : en
Publisher:
Release Date : 1996

Www Plug Ins Companion written by Mark Robbin Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Computers categories.

Learn how to create powerful Web pages, taking advantage of plug-in applications which extend the functionality of Netscape and Microsoft Internet Explorer. Webmaster's Guide to Plug-Ins shows any experienced HTML author or Web page developer how to integrate content for plug-ins into their Web pages.

Doidge S Western Counties Illustrated Annual For

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Author :
language : en
Publisher:
Release Date : 1881

Doidge S Western Counties Illustrated Annual For written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1881 with West Country (England) categories.

Treasury Of Wisdom Wit And Humor Odd Comparisons And Proverbs

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Author :
language : en
Publisher:
Release Date : 1891

Treasury Of Wisdom Wit And Humor Odd Comparisons And Proverbs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with Quotations, English categories.

Baily S Magazine Of Sports And Pastimes

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Author :
language : en
Publisher:
Release Date : 1872

Baily S Magazine Of Sports And Pastimes written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1872 with Sports categories.

The Popular Educator

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Author : Popular educator
language : en
Publisher:
Release Date : 1872

The Popular Educator written by Popular educator and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1872 with categories.