Customer Integration
DOWNLOAD
Download Customer Integration PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Customer Integration book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Empowering Brands With Customer Integration
DOWNLOAD
Author : Jörg Sesselmann
language : en
Publisher: Springer
Release Date : 2015-10-30
Empowering Brands With Customer Integration written by Jörg Sesselmann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with Business & Economics categories.
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
A Risk Benefit Perspective On Early Customer Integration
DOWNLOAD
Author : Christoph Kausch
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-08-02
A Risk Benefit Perspective On Early Customer Integration written by Christoph Kausch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-02 with Business & Economics categories.
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.
Customer Integration In Industrial Innovation Projects
DOWNLOAD
Author : Patricia Sandmeier
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-08-02
Customer Integration In Industrial Innovation Projects written by Patricia Sandmeier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-02 with Business & Economics categories.
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.
Customer Data Integration
DOWNLOAD
Author : Jill Dyché
language : en
Publisher: John Wiley & Sons
Release Date : 2006-08-04
Customer Data Integration written by Jill Dyché and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-04 with Business & Economics categories.
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
A Systematic Literature Review On Customer Integration In The New Product Development Process
DOWNLOAD
Author : Nele Heubeck
language : en
Publisher: GRIN Verlag
Release Date : 2020-05-07
A Systematic Literature Review On Customer Integration In The New Product Development Process written by Nele Heubeck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-07 with Business & Economics categories.
Bachelor Thesis from the year 2018 in the subject Business economics - Customer Relationship Management, CRM, grade: 2,0, Saarland University, language: English, abstract: The present bachelor thesis aimes to make a systematic literature review on customer integration in the new product development process because no similar literature review on this topic has been available thus far. After explaining some theoretical background on innovation and customer engagement as a preamble of customer integration in the marketing theory, the research method was described, and the results were presented. There is also an explanation of reasons why customer integration is useful and rational and nowadays not a rare occurrence anymore. As results of the systematic review, different instruments on customer integration in the new product development were categorized and risks and benefits were mainly discussed. The implications of the thesis were that customer integration is beneficial at all, but a company has to evaluate possible risks and methods painstakingly.
Business Process Management Workshops
DOWNLOAD
Author : Florian Daniel
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-25
Business Process Management Workshops written by Florian Daniel and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-25 with Computers categories.
LNBIP 99 and LNBIP 100 together constitute the thoroughly refereed proceedings of 12 international workshops held in Clermont-Ferrand, France, in conjunction with the 9th International Conference on Business Process Management, BPM 2011, in August 2011. The 12 workshops focused on Business Process Design (BPD 2011), Business Process Intelligence (BPI 2011), Business Process Management and Social Software (BPMS2 2011), Cross-Enterprise Collaboration (CEC 2011), Empirical Research in Business Process Management (ER-BPM 2011), Event-Driven Business Process Management (edBPM 2011), Process Model Collections (PMC 2011), Process-Aware Logistics Systems (PALS 2011), Process-Oriented Systems in Healthcare (ProHealth 2011), Reuse in Business Process Management (rBPM 2011), Traceability and Compliance of Semi-Structured Processes (TC4SP 2011), and Workflow Security Audit and Certification (WfSAC 2011). In addition, the proceedings also include the Process Mining Manifesto (as an Open Access Paper), which has been jointly developed by more than 70 scientists, consultants, software vendors, and end-users. LNBIP 99 contains the revised and extended papers from BPD 2011, BPI 2011 (including the Process Mining Manifesto), BPMS2 2011, CEC 2011, ER-BPM 2011, and edBPM 2011.
Innovation Heroes Understanding Customers As A Valuable Innovation Resource
DOWNLOAD
Author : Fiona Schweitzer
language : en
Publisher: World Scientific
Release Date : 2018-05-08
Innovation Heroes Understanding Customers As A Valuable Innovation Resource written by Fiona Schweitzer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-08 with Business & Economics categories.
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
Operations Management
DOWNLOAD
Author : Michael Lewis
language : en
Publisher: Psychology Press
Release Date : 2003
Operations Management written by Michael Lewis and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The material is concerned with fundamental activities of organizations - how they provide goods and services. The increase in international competition has seen a resurgence of interest in the development of this field.
A Risk Benefit Perspective On Early Customer Integration
DOWNLOAD
Author : Christoph Kausch
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-08-20
A Risk Benefit Perspective On Early Customer Integration written by Christoph Kausch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-20 with Business & Economics categories.
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.
Customer Integration During Innovation Development
DOWNLOAD
Author : Alex da Mota Pedrosa
language : en
Publisher:
Release Date : 2012
Customer Integration During Innovation Development written by Alex da Mota Pedrosa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Previous research has shown that though customer integration during innovation development can enhance companies' innovation performance, it can also harm innovativeness. A possible reason for these contradicting findings is that innovation development is a dynamic process that requires different tasks. Thus, a more fine-grained picture of how customer-oriented companies engage in customer integration throughout the entire innovation development process is necessary. This article contributes to the innovation and marketing literature by providing insights into how companies co-create knowledge about customer needs relevant for innovation development. Using a multiple case study design, this study examines four substantive cases that illustrate the activities logistics service providers undertake to integrate customers during the process of idea generation, development and implementation. The results show that companies focus on both proactive and reactive customer integration during idea generation and implementation but refrain from reactive customer integration during development.